We should most definitely be comparing to Sky HD though as that was the former maximum quality that was available for not much more than what you pay for a month with PLP.
Anyway for what it's worth I haven't signed up and refuse to until they sort out the judder in the stream, release more applications or ways to watch (I refuse to watch on a browser, or a phone/tablet - why should I have to change my viewing habits to meet a newer inferior method?) and make the bitrate higher.
PLP have done nothing wrong and have delivered what they said they would (bar the apps and the stutter) so no one could complain about false advertising.
Both Sky and Coliseum have been crap in my opinion; Sky simply didn't bid enough and perhaps undervalued the EPL market and Coliseum released an inferior product without its major benefits (apps) with a shoddy stream.
Anyway I look forward to the improvements Coliseum can bring (assuming that NeuLion are interested) including more ways to connect and watch the stream along with greater bitrates.