JB's are ripping you at that price. It's only available at JB's / Harvey's to my knowledge... And it's a decent performer for BluRay movies. However, if you're sitting off-axis keep looking... It has particularly poor viewing angles, oh, and it Freeview HD performance isn't great to my eyes. And as an aside, Australia, to my knowledge, is the cheapest place in the world to buy TV's, so comparing prices (on LED's in particular - but not plasmas for some reason) will make you feel ripped off! NZ is far cheaper than the size of our market should ever allow, but Aussie is just THAT cheap as they get down to the nitty gritty of the consumer electronics price war!