Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.

Filter this topic showing only the reply marked as answer View this topic in a long page with up to 500 replies per page Watch this topic Create new topic
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | ... | 23
3066 posts

Uber Geek
+1 received by user: 997


  Reply # 991868 21-Feb-2014 15:36 3 people support this post Send private message quote this post

Pagani Huayra  is one of the worse names ever for a car, it makes no difference to the looks handling and performance of teh vehicle and therefore who the heck cares.

Gotta love the great New Zealand knocking machine 




Mike

 Interesting. You're afraid of insects and women. Ladybugs must render you catatonic.

538 posts

Ultimate Geek
+1 received by user: 176


  Reply # 991869 21-Feb-2014 15:41 5 people support this post Send private message quote this post

Before the current recession, I had modest shareholdings in 10 different companies.
Eight of these companies changed their name when they got into trouble.
Seven of these companies failed, with huge losses for their shareholders.
Fortunately I have no Telecom shares :)




Sideface

6991 posts

Uber Geek
+1 received by user: 340


  Reply # 991872 21-Feb-2014 15:49 Send private message quote this post

Journeyman: I think rebranding to Spark is a bit crap, but I think ShowmeTV is worse. TVNZ's marketing for TV2 for all of last year was celebrities saying "Show me drama... Show me comedy... Show me TV2".
Also, ShowTV might be a bit upset.

Really should have called it SparkTV.


That is a good point. Sparktv actually isn't a bad name, and would fit under the new branding. Although even using the word TV is using old naming conventions like telecom, so I thought they were trying to move away from that. The new modern services  don't have tv in the name, such as netflix, quickflix, hulu etc.

I personally thing Spark is such a bland and generic name, I think they would have been better to come up with an entirely new word.

379 posts

Ultimate Geek
+1 received by user: 28


  Reply # 991877 21-Feb-2014 16:14 4 people support this post Send private message quote this post

makes me picture this


But i'm sure the name change will grow on me, However, ShowMeTV is a bad name

358 posts

Ultimate Geek
+1 received by user: 44


  Reply # 991881 21-Feb-2014 16:27 2 people support this post Send private message quote this post

KiwiNZ: I guess the top staff will be called Bright Sparks and the bad ones fizzers 


Bright sparks will be the hackers that keep getting in to Xtra email.

Sounds like a shuffling going on and it's a neat way to distract from more staff cuts somewhere to make up the $20mil. I

I got my first over the top pi**ed off reaction the other day, when for the first time years I rung Telecom to cancel voice mail. I got put in the queue after the stupid automated woman couldn't understand "cancel voice mail" so I optied for the call back feature. I thought wow, this is probably the only innovation I've seen from them in a while (keep in mind I haven't used Telecom for 5 years until recently).

When I got a call back I was excited it actually worked and I answered the phone with huge expectations of talking to someone, and it was the blo&%$ automated woman again. Stuff that, I've never ever had my expectations of customer service ever sink that low before after she began to speak to me.

If that's what Spark is going to be all about (same old Telecom with more features someone else is already doing), I'm affraid the spark sounds like an intermittent fault to me that needs fixed by a professional electrician.

Awesome
3939 posts

Uber Geek
+1 received by user: 473

Trusted
Subscriber

  Reply # 991885 21-Feb-2014 16:34 One person supports this post Send private message quote this post

I wonder who owned spark.co.nz until Telecom decided to pursue this.

I see AJ Park seem to have acquired it on behalf of Telecom. Hope whoever sold it (surely it was already registered) got a good return.

Also - I think it's a stupid name for a Telco. Sure it aligns to their current marketing identity, but those change. I feel they would be better served by a name that portrays what they actually do.




Twitter: ajobbins

271 posts

Ultimate Geek
+1 received by user: 37


  Reply # 991892 21-Feb-2014 17:01 Send private message quote this post

ajobbins: I wonder who owned spark.co.nz until Telecom decided to pursue this.

I see AJ Park seem to have acquired it on behalf of Telecom. Hope whoever sold it (surely it was already registered) got a good return.

Also - I think it's a stupid name for a Telco. Sure it aligns to their current marketing identity, but those change. I feel they would be better served by a name that portrays what they actually do.


SPARC(Sport New Zealand) held it in the past :)

735 posts

Ultimate Geek
+1 received by user: 52


  Reply # 991897 21-Feb-2014 17:09 Send private message quote this post

KiwiNZ: Pagani Huayra  is one of the worse names ever for a car, it makes no difference to the looks handling and performance of teh vehicle and therefore who the heck cares.

Gotta love the great New Zealand knocking machine 


you've been watching too much top gear.

pagani is the designer's name so that's legit.

huayra - is easier to pronounce than it looks (why-ra) and means god of the winds - no more dopey than names chosen by lamborghini (bulls), maserati/vw (winds) et al.


spark is just plain dopey , more so that they are spending $20m not long after a $5m spend to refresh the brand.

6991 posts

Uber Geek
+1 received by user: 340


  Reply # 991898 21-Feb-2014 17:12 Send private message quote this post

loceff13:
ajobbins: I wonder who owned spark.co.nz until Telecom decided to pursue this.

I see AJ Park seem to have acquired it on behalf of Telecom. Hope whoever sold it (surely it was already registered) got a good return.

Also - I think it's a stupid name for a Telco. Sure it aligns to their current marketing identity, but those change. I feel they would be better served by a name that portrays what they actually do.


SPARC(Sport New Zealand) held it in the past :)


There are also IT providers calling themselves Sparx which could be confusing, as some of their services may overlap.

The .COM version of spark is a bit unfortunate for them, looks to be an online dating website. another take on the generic word spark . I wonder if they will try to buy it.

3066 posts

Uber Geek
+1 received by user: 997


  Reply # 991914 21-Feb-2014 17:39 One person supports this post Send private message quote this post

ilovemusic:
KiwiNZ: Pagani Huayra  is one of the worse names ever for a car, it makes no difference to the looks handling and performance of teh vehicle and therefore who the heck cares.

Gotta love the great New Zealand knocking machine 


you've been watching too much top gear.

pagani is the designer's name so that's legit.

huayra - is easier to pronounce than it looks (why-ra) and means god of the winds - no more dopey than names chosen by lamborghini (bulls), maserati/vw (winds) et al.


spark is just plain dopey , more so that they are spending $20m not long after a $5m spend to refresh the brand.


Unless you are a shareholder the expenditure of what is quite low for re branding will have little or zero affect on you.

Why is Spark dopey? 




Mike

 Interesting. You're afraid of insects and women. Ladybugs must render you catatonic.

1380 posts

Uber Geek
+1 received by user: 65


  Reply # 991920 21-Feb-2014 17:57 quote this post

ajobbins: I wonder who owned spark.co.nz until Telecom decided to pursue this.


When was the master plan started? Was it set in motion as far back as the Cat's Butt symbol "It can mean what ever you want it to"?

2339 posts

Uber Geek
+1 received by user: 437

Subscriber

  Reply # 991929 21-Feb-2014 18:28 One person supports this post Send private message quote this post

well whatever ones thoughts the marketing has obviously got all of us aware of it.

Actually after a few hours with the name I realise it bothers me not a jot, if they renamed themselves Bob or someones name it may do.




Galaxy S5 G900F
Samsung (custom)  KITKAT 4.4.2 

Galaxy Gear 2  Smart watch (great gadget )





185 posts

Master Geek
+1 received by user: 23


  Reply # 991943 21-Feb-2014 19:23 One person supports this post Send private message quote this post

For me "Spark" sounds like cheap "noname" company. "Telecom" is more strong oriented/related name for ISP.


5154 posts

Uber Geek
+1 received by user: 739


  Reply # 991966 21-Feb-2014 19:50 4 people support this post Send private message quote this post

In an alternate Universe, Snap was actually called Spark, and Telecom has just renamed itself Snap.
Cue posters/comments on nbr/stuff saying
"Lol, Snap, what a ridiculous name. Sounds like something is snapped in half and broken hahaha"

In another alternative universe, Orcon was actually called Spark, and Telecom has renamed itself Orcon
Cue posters/comments on nbr/stuff saying
"Lol, Orcon, what a ridiculous name. Sounds like a Fantasy race in Lord of the Rings"

In another alternative universe, Vodafone was actualy called Spark, and Telecom has renamed itself Vodafone
Cue posters/comments on nbr/stuff saying
"Lol, Vodafone, what a ridiculous name. Sounds like an STD helpline!"

etc
etc

I guess my point is that a name is what you make it, and plenty of successful businesses have names that, out of context, can sound silly, especially when they change it from something people are familiar with.

Brands seem to go for either go for a simple descriptive fact based name e.g. Air New Zealand, Watercare, Telecom New Zealand, Bigpipe, Netflix (it's like going to the flicks, but on the net!!) etc or go for something that doesn't mean anything specific to most people (it might have some obscure meaning that most people don't know), but they hope will evoke the right 'feeling' with their customers e.g. Google, Snap, Genesis, Orcon..... and Spark.

Just my opinion. :P

40 posts

Geek
+1 received by user: 2


  Reply # 991974 21-Feb-2014 20:09 Send private message quote this post

steve98: Just wanted to say: totally called it.


Nice.

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | ... | 23
Filter this topic showing only the reply marked as answer View this topic in a long page with up to 500 replies per page Watch this topic Create new topic




Twitter »
Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:




News »

Trending now »
Hot discussions in our forums right now:

Vodafone TV multicast settings on pfSense?
Created by kenkeniff, last reply by chrispchikin on 22-Aug-2014 22:36 (133 replies)
Pages... 7 8 9


CGA. Is it fair?
Created by BTR, last reply by bazzer on 22-Aug-2014 11:02 (86 replies)
Pages... 4 5 6


Lightbox press event release
Created by freitasm, last reply by Lightbox on 22-Aug-2014 17:04 (469 replies)
Pages... 30 31 32


Warning about Pure Hosting
Created by LostBoyNZ, last reply by geocom on 23-Aug-2014 15:36 (39 replies)
Pages... 2 3


It was hardly 'hacking' was it?
Created by CB_24, last reply by gzt on 21-Aug-2014 22:26 (97 replies)
Pages... 5 6 7


Vodafone are actually a joke.
Created by tehgerbil, last reply by KiwiNZ on 23-Aug-2014 15:33 (18 replies)
Pages... 2


Free: Smart Button for your Android device
Created by freitasm, last reply by mysticnz on 23-Aug-2014 14:26 (107 replies)
Pages... 6 7 8


Vodafone now charging you to receive a bill via post
Created by stocksp, last reply by Linuxluver on 22-Aug-2014 19:45 (86 replies)
Pages... 4 5 6



Geekzone Live »
Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.

Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.