Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.

View this topic in a long page with up to 500 replies per page Create new topic
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16
483 posts

Ultimate Geek
+1 received by user: 85


  Reply # 991977 21-Feb-2014 20:12 Send private message

I suppose this doesn't change much, but finding out through the news instead of an email is kinda off. Just more great customer service, I guess...

2191 posts

Uber Geek
+1 received by user: 545


  Reply # 991981 21-Feb-2014 20:25 Send private message

NonprayingMantis: In an alternate Universe, Snap was actually called Spark, and Telecom has just renamed itself Snap.
Cue posters/comments on nbr/stuff saying
"Lol, Snap, what a ridiculous name. Sounds like something is snapped in half and broken hahaha"

In another alternative universe, Orcon was actually called Spark, and Telecom has renamed itself Orcon
Cue posters/comments on nbr/stuff saying
"Lol, Orcon, what a ridiculous name. Sounds like a Fantasy race in Lord of the Rings"

In another alternative universe, Vodafone was actualy called Spark, and Telecom has renamed itself Vodafone
Cue posters/comments on nbr/stuff saying
"Lol, Vodafone, what a ridiculous name. Sounds like an STD helpline!"

etc
etc

I guess my point is that a name is what you make it, and plenty of successful businesses have names that, out of context, can sound silly, especially when they change it from something people are familiar with.

Brands seem to go for either go for a simple descriptive fact based name e.g. Air New Zealand, Watercare, Telecom New Zealand, Bigpipe, Netflix (it's like going to the flicks, but on the net!!) etc or go for something that doesn't mean anything specific to most people (it might have some obscure meaning that most people don't know), but they hope will evoke the right 'feeling' with their customers e.g. Google, Snap, Genesis, Orcon..... and Spark.

Just my opinion. :P


Yeah imagine the ruckus if a startup Technology Company named itself ummm say Apple.




KiwiNZ

 Interesting. You're afraid of insects and women. Ladybugs must render you catatonic.

2182 posts

Uber Geek
+1 received by user: 372

Subscriber

  Reply # 991982 21-Feb-2014 20:30 2 people support this post Send private message

I wonder what the people that seem so incensed about the name will think of it in another years time, not a lot I would think.

Human nature is a wonderful thing, why does change scare so many of us especially as it will make no difference to the vast majority of us.




Galaxy S4 I9505
Samsung (custom)  KITKAT 4.4.2 (no Knox bootloader)





55 posts

Master Geek
+1 received by user: 6


  Reply # 992001 21-Feb-2014 21:01 2 people support this post Send private message

I actually liked the Telecom NZ name.

331 posts

Ultimate Geek
+1 received by user: 17


  Reply # 992092 21-Feb-2014 23:05 Send private message

The COO reading out hate mail on TV3 tonight was hilarious. What a silly thing to do.






6093 posts

Uber Geek
+1 received by user: 208


  Reply # 992104 21-Feb-2014 23:38 3 people support this post Send private message

Psilan: The COO reading out hate mail on TV3 tonight was hilarious. What a silly thing to do.


Paul is great at taking the piss out of these people. I loved the question , who came up with the font, and the answer was, we all did. It certainly comes across as something designed in house by committee. Seeing the font with the telecom logo makes it looks like someone has hacked it. They also said they had been talking to their customers, and other people, and some who didn't even know who telecom is? To be honest, if someone doesn't know the name  of one of NZ's largest companies, and most people in NZ have some form of relationship with, they are probably not the type of person you want as a customer. I personally don't know why you would want to trash a well known brand that has value like that, built up over many years. I could understand if they abbreviated  it to NZT, like BT did in the UK, but to invent another brand doesn't make sense. Lance Wiggs basically said it all, and it was sad to see it happening. Also can you see a company like apple or xero changing their names?

That said, how many times have they changed the branding of their mobile network over the years. I don't even know what it is currently called. Is it 'The Smarter Network' still?

407 posts

Ultimate Geek
+1 received by user: 36


  Reply # 992105 21-Feb-2014 23:40 Send private message

Psilan: The COO reading out hate mail on TV3 tonight was hilarious. What a silly thing to do.


Everyone at my flat was laughing at that too.


Telecom execs are really making a fool of themselves.
Also see hints around that Telecom NZ employees think the new branding is stupid too.




Oh dear..




NZ / AU Battlefield 4 Gaming Community
http://www.sonsofvalour.net/forums/forum.php

559 posts

Ultimate Geek
+1 received by user: 60


  Reply # 992108 21-Feb-2014 23:45 8 people support this post Send private message



too soon?

mattwnz:That said, how many times have they changed the branding of their mobile network over the years. I don't even know what it is currently called. Is it 'The Smarter Network' still?


The Sparkly Network?


483 posts

Ultimate Geek
+1 received by user: 85


  Reply # 992167 22-Feb-2014 08:59 One person supports this post Send private message

On sparkshould.co.nz peoples suggestions get cut off if they're longer than one line, and it's impossible to downvote telecom answers despite the button being there.

Poorly executed propaganda controlled "suggestions" arn't a good sign.

332 posts

Ultimate Geek
+1 received by user: 61
Inactive user


  Reply # 992201 22-Feb-2014 09:55 Send private message

Oh goody. Some lazy brainless twit in management can't think of anything actuallt sensible or useful to do, so turns to the old "let's change the name" complete waste of time and money ... and no doubt they will get a "bonus" for it as well. :-\ The only "spark" need is the one to light the fuse to the dynamite barrel under their chair.

2191 posts

Uber Geek
+1 received by user: 545


  Reply # 992203 22-Feb-2014 09:57 Send private message

Buzz Bumble: Oh goody. Some lazy brainless twit in management can't think of anything actuallt sensible or useful to do, so turns to the old "let's change the name" complete waste of time and money ... and no doubt they will get a "bonus" for it as well. :-\ The only "spark" need is the one to light the fuse to the dynamite barrel under their chair.


I take you are a senior executive of a 20,000 staff corporation, I am sure Spark would love your wealth of experience.

What does the FUG say about insults etc






KiwiNZ

 Interesting. You're afraid of insects and women. Ladybugs must render you catatonic.

8BitGirl in a HD World
290 posts

Ultimate Geek
+1 received by user: 84

Trusted
Vodafone NZ
Subscriber

  Reply # 992205 22-Feb-2014 10:02 2 people support this post Send private message

PaulBags: On sparkshould.co.nz peoples suggestions get cut off if they're longer than one line, and it's impossible to downvote telecom answers despite the button being there.

Poorly executed propaganda controlled "suggestions" arn't a good sign.


To be fair, I have not yet seen any 'suggestions' worth more than a line so far. So much bile and hate - so utterly pointless. By next month, people will have their civic sense of indignation inflamed by and riled up about something else and Spark will be old news, just something a company decided to name themselves.




"I have no special talent. I am only passionately curious."
Albert Einstein


Less blunt than johnr but probably not much. ^LS on Twitter & Facebook. Queen of the Mods on http://community.vodafone.co.nz. Come say 'Hi' :)

407 posts

Ultimate Geek
+1 received by user: 36


  Reply # 992235 22-Feb-2014 10:58 Send private message

KiwiNZ:
Buzz Bumble: Oh goody. Some lazy brainless twit in management can't think of anything actuallt sensible or useful to do, so turns to the old "let's change the name" complete waste of time and money ... and no doubt they will get a "bonus" for it as well. :-\ The only "spark" need is the one to light the fuse to the dynamite barrel under their chair.


I take you are a senior executive of a 20,000 staff corporation, I am sure Spark would love your wealth of experience.

What does the FUG say about insults etc





It seems anyone can be an exec these days... so doesn't count for much.

Golden handshake here, buddy helping there... POOF! another unintelligible <expletive> running a company.




NZ / AU Battlefield 4 Gaming Community
http://www.sonsofvalour.net/forums/forum.php

2191 posts

Uber Geek
+1 received by user: 545


  Reply # 992291 22-Feb-2014 12:55 Send private message

NZCrusader:
KiwiNZ:
Buzz Bumble: Oh goody. Some lazy brainless twit in management can't think of anything actuallt sensible or useful to do, so turns to the old "let's change the name" complete waste of time and money ... and no doubt they will get a "bonus" for it as well. :-\ The only "spark" need is the one to light the fuse to the dynamite barrel under their chair.


I take you are a senior executive of a 20,000 staff corporation, I am sure Spark would love your wealth of experience.

What does the FUG say about insults etc





It seems anyone can be an exec these days... so doesn't count for much.

Golden handshake here, buddy helping there... POOF! another unintelligible <expletive> running a company.


yeah right 




KiwiNZ

 Interesting. You're afraid of insects and women. Ladybugs must render you catatonic.

388 posts

Ultimate Geek
+1 received by user: 113


  Reply # 992302 22-Feb-2014 13:16 5 people support this post Send private message

"We trained hard, but it seemed that every time we were beginning to form up in teams, we would be reorganised. I was to learn later in life that we tend to meet any new situation by re-organising. And a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency and demoralisation.”
The Ancient Roman, Petronus Arbitor, Governor of Bithynia




Sideface

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16
View this topic in a long page with up to 500 replies per page Create new topic








Twitter »
Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when new jobs are posted to our jobs board:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:




News »

Trending now »
Hot discussions in our forums right now:

Forms of government for New Zealand
Created by charsleysa, last reply by sir1963 on 19-Apr-2014 20:52 (108 replies)
Pages... 6 7 8


MH370 - Call for Search & Rescue Help
Created by DS248, last reply by Sideface on 17-Apr-2014 17:28 (735 replies)
Pages... 47 48 49


galaxy s4 now on 4.4.2
Created by nzrock, last reply by Yabanize on 19-Apr-2014 21:59 (56 replies)
Pages... 2 3 4


why does the tax payer have to pay for the prince and princess' 6 star holiday?
Created by joker97, last reply by Geektastic on 17-Apr-2014 15:49 (67 replies)
Pages... 3 4 5


Paywave unauthorised transaction
Created by Ford, last reply by NonprayingMantis on 19-Apr-2014 22:06 (15 replies)

Whats the best wife friendly media centre?
Created by amorpeth, last reply by jonolynn on 19-Apr-2014 20:20 (14 replies)

Snap suffering Trans-Tasman congestion 18/04?
Created by Lias, last reply by NonprayingMantis on 19-Apr-2014 00:05 (26 replies)
Pages... 2


Help ! Home business connection and VDSL dead. yikes.
Created by Scotsman, last reply by Scotsman on 17-Apr-2014 21:10 (26 replies)
Pages... 2



Geekzone Live »
Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.

Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.