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490 posts

Ultimate Geek
+1 received by user: 85


  Reply # 991977 21-Feb-2014 20:12 Send private message quote this post

I suppose this doesn't change much, but finding out through the news instead of an email is kinda off. Just more great customer service, I guess...

3234 posts

Uber Geek
+1 received by user: 1112


  Reply # 991981 21-Feb-2014 20:25 Send private message quote this post

NonprayingMantis: In an alternate Universe, Snap was actually called Spark, and Telecom has just renamed itself Snap.
Cue posters/comments on nbr/stuff saying
"Lol, Snap, what a ridiculous name. Sounds like something is snapped in half and broken hahaha"

In another alternative universe, Orcon was actually called Spark, and Telecom has renamed itself Orcon
Cue posters/comments on nbr/stuff saying
"Lol, Orcon, what a ridiculous name. Sounds like a Fantasy race in Lord of the Rings"

In another alternative universe, Vodafone was actualy called Spark, and Telecom has renamed itself Vodafone
Cue posters/comments on nbr/stuff saying
"Lol, Vodafone, what a ridiculous name. Sounds like an STD helpline!"

etc
etc

I guess my point is that a name is what you make it, and plenty of successful businesses have names that, out of context, can sound silly, especially when they change it from something people are familiar with.

Brands seem to go for either go for a simple descriptive fact based name e.g. Air New Zealand, Watercare, Telecom New Zealand, Bigpipe, Netflix (it's like going to the flicks, but on the net!!) etc or go for something that doesn't mean anything specific to most people (it might have some obscure meaning that most people don't know), but they hope will evoke the right 'feeling' with their customers e.g. Google, Snap, Genesis, Orcon..... and Spark.

Just my opinion. :P


Yeah imagine the ruckus if a startup Technology Company named itself ummm say Apple.




Mike

 Interesting. You're afraid of insects and women. Ladybugs must render you catatonic.

2440 posts

Uber Geek
+1 received by user: 501

Subscriber

  Reply # 991982 21-Feb-2014 20:30 2 people support this post Send private message quote this post

I wonder what the people that seem so incensed about the name will think of it in another years time, not a lot I would think.

Human nature is a wonderful thing, why does change scare so many of us especially as it will make no difference to the vast majority of us.




Galaxy S5 G900F
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82 posts

Master Geek
+1 received by user: 9


  Reply # 992001 21-Feb-2014 21:01 2 people support this post Send private message quote this post

I actually liked the Telecom NZ name.

350 posts

Ultimate Geek
+1 received by user: 21


  Reply # 992092 21-Feb-2014 23:05 Send private message quote this post

The COO reading out hate mail on TV3 tonight was hilarious. What a silly thing to do.






7189 posts

Uber Geek
+1 received by user: 396


  Reply # 992104 21-Feb-2014 23:38 3 people support this post Send private message quote this post

Psilan: The COO reading out hate mail on TV3 tonight was hilarious. What a silly thing to do.


Paul is great at taking the piss out of these people. I loved the question , who came up with the font, and the answer was, we all did. It certainly comes across as something designed in house by committee. Seeing the font with the telecom logo makes it looks like someone has hacked it. They also said they had been talking to their customers, and other people, and some who didn't even know who telecom is? To be honest, if someone doesn't know the name  of one of NZ's largest companies, and most people in NZ have some form of relationship with, they are probably not the type of person you want as a customer. I personally don't know why you would want to trash a well known brand that has value like that, built up over many years. I could understand if they abbreviated  it to NZT, like BT did in the UK, but to invent another brand doesn't make sense. Lance Wiggs basically said it all, and it was sad to see it happening. Also can you see a company like apple or xero changing their names?

That said, how many times have they changed the branding of their mobile network over the years. I don't even know what it is currently called. Is it 'The Smarter Network' still?

467 posts

Ultimate Geek
+1 received by user: 81


  Reply # 992105 21-Feb-2014 23:40 Send private message quote this post

Psilan: The COO reading out hate mail on TV3 tonight was hilarious. What a silly thing to do.


Everyone at my flat was laughing at that too.


Telecom execs are really making a fool of themselves.
Also see hints around that Telecom NZ employees think the new branding is stupid too.




Oh dear..




NZ / AU Battlefield 4 Gaming Community
http://www.sonsofvalour.net/forums/forum.php

623 posts

Ultimate Geek
+1 received by user: 97


  Reply # 992108 21-Feb-2014 23:45 8 people support this post Send private message quote this post



too soon?

mattwnz:That said, how many times have they changed the branding of their mobile network over the years. I don't even know what it is currently called. Is it 'The Smarter Network' still?


The Sparkly Network?


490 posts

Ultimate Geek
+1 received by user: 85


  Reply # 992167 22-Feb-2014 08:59 One person supports this post Send private message quote this post

On sparkshould.co.nz peoples suggestions get cut off if they're longer than one line, and it's impossible to downvote telecom answers despite the button being there.

Poorly executed propaganda controlled "suggestions" arn't a good sign.

332 posts

Ultimate Geek
+1 received by user: 61
Inactive user


  Reply # 992201 22-Feb-2014 09:55 Send private message quote this post

Oh goody. Some lazy brainless twit in management can't think of anything actuallt sensible or useful to do, so turns to the old "let's change the name" complete waste of time and money ... and no doubt they will get a "bonus" for it as well. :-\ The only "spark" need is the one to light the fuse to the dynamite barrel under their chair.

3234 posts

Uber Geek
+1 received by user: 1112


  Reply # 992203 22-Feb-2014 09:57 Send private message quote this post

Buzz Bumble: Oh goody. Some lazy brainless twit in management can't think of anything actuallt sensible or useful to do, so turns to the old "let's change the name" complete waste of time and money ... and no doubt they will get a "bonus" for it as well. :-\ The only "spark" need is the one to light the fuse to the dynamite barrel under their chair.


I take you are a senior executive of a 20,000 staff corporation, I am sure Spark would love your wealth of experience.

What does the FUG say about insults etc






Mike

 Interesting. You're afraid of insects and women. Ladybugs must render you catatonic.

8BitGirl in a HD World
529 posts

Ultimate Geek
+1 received by user: 263

Trusted
Vodafone NZ
Subscriber

  Reply # 992205 22-Feb-2014 10:02 2 people support this post Send private message quote this post

PaulBags: On sparkshould.co.nz peoples suggestions get cut off if they're longer than one line, and it's impossible to downvote telecom answers despite the button being there.

Poorly executed propaganda controlled "suggestions" arn't a good sign.


To be fair, I have not yet seen any 'suggestions' worth more than a line so far. So much bile and hate - so utterly pointless. By next month, people will have their civic sense of indignation inflamed by and riled up about something else and Spark will be old news, just something a company decided to name themselves.




Less blunt than johnr but probably not much. ^LS on Twitter & Facebook. Queen of the Mods on http://community.vodafone.co.nz. Come say 'Hi' :)


467 posts

Ultimate Geek
+1 received by user: 81


  Reply # 992235 22-Feb-2014 10:58 Send private message quote this post

KiwiNZ:
Buzz Bumble: Oh goody. Some lazy brainless twit in management can't think of anything actuallt sensible or useful to do, so turns to the old "let's change the name" complete waste of time and money ... and no doubt they will get a "bonus" for it as well. :-\ The only "spark" need is the one to light the fuse to the dynamite barrel under their chair.


I take you are a senior executive of a 20,000 staff corporation, I am sure Spark would love your wealth of experience.

What does the FUG say about insults etc





It seems anyone can be an exec these days... so doesn't count for much.

Golden handshake here, buddy helping there... POOF! another unintelligible <expletive> running a company.




NZ / AU Battlefield 4 Gaming Community
http://www.sonsofvalour.net/forums/forum.php

3234 posts

Uber Geek
+1 received by user: 1112


  Reply # 992291 22-Feb-2014 12:55 Send private message quote this post

NZCrusader:
KiwiNZ:
Buzz Bumble: Oh goody. Some lazy brainless twit in management can't think of anything actuallt sensible or useful to do, so turns to the old "let's change the name" complete waste of time and money ... and no doubt they will get a "bonus" for it as well. :-\ The only "spark" need is the one to light the fuse to the dynamite barrel under their chair.


I take you are a senior executive of a 20,000 staff corporation, I am sure Spark would love your wealth of experience.

What does the FUG say about insults etc





It seems anyone can be an exec these days... so doesn't count for much.

Golden handshake here, buddy helping there... POOF! another unintelligible <expletive> running a company.


yeah right 




Mike

 Interesting. You're afraid of insects and women. Ladybugs must render you catatonic.

560 posts

Ultimate Geek
+1 received by user: 181


  Reply # 992302 22-Feb-2014 13:16 5 people support this post Send private message quote this post

"We trained hard, but it seemed that every time we were beginning to form up in teams, we would be reorganised. I was to learn later in life that we tend to meet any new situation by re-organising. And a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency and demoralisation.”
The Ancient Roman, Petronus Arbitor, Governor of Bithynia




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