ajobbins:mattwnz: Although it is not our money, unless you are a shareholder. But IMHO it is a bit excessive, when as a company their shareprice has dropped a lot. But I suppose if they want to compete they have to change the perception people have with the old name.
Ultimately it's their customers that pay for this, not shareholders.
Only if customers are paying more as a result, which I don't think is the case. But it is probably coming out of profits, which means less money going back to shareholders. So the shareholders carry the cost with smaller dividends, and I know they have decreased from what they once were.
Probably not the best day for them to release this press release considering more problems with their Xtra yahoo email service, now down for over 6 hours.