Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.

View this topic in a long page with up to 500 replies per page Create new topic
1 | 2 | 3 | 4
5236 posts

Uber Geek
+1 received by user: 766


  Reply # 1078577 2-Jul-2014 12:56 Send private message

KiwiNZ:
old3eyes:
KiwiNZ: Lots of coroporations rebrand

International Business Machines----- IBM
General Motors Corporation---------- GM
Teal------------------------------------- Air New Zealand
BOAC............................................ British Airways


To name just a few. Rebranding gives the opportunity to renew and refresh, its not a bad thing.


But those names still mean the same thing.  Most abbreviations.   Spark in no way abbreviates the name Telecom NZ..

Bit of a long bow quoting TEAL as most people under 50 will have no idea what that was..


In 50 years how many will remember Telecom?

A more recent change was Datsun to Nissan




Telecom itself is a 'rebrand' as it was originally NZ Post Office back in whenever (80s?)

5387 posts

Uber Geek
+1 received by user: 222

Subscriber

  Reply # 1078592 2-Jul-2014 13:11 Send private message

NonprayingMantis:
KiwiNZ:
old3eyes:
KiwiNZ: Lots of coroporations rebrand

International Business Machines----- IBM
General Motors Corporation---------- GM
Teal------------------------------------- Air New Zealand
BOAC............................................ British Airways


To name just a few. Rebranding gives the opportunity to renew and refresh, its not a bad thing.


But those names still mean the same thing.  Most abbreviations.   Spark in no way abbreviates the name Telecom NZ..

Bit of a long bow quoting TEAL as most people under 50 will have no idea what that was..


In 50 years how many will remember Telecom?

A more recent change was Datsun to Nissan




Telecom itself is a 'rebrand' as it was originally NZ Post Office back in whenever (80s?)


Back in  1986.  When I was with Telecom  I went thru about 4 name changes  with different internal companies,  but each one had Telecom in the name.  There was a suggestion back in 1990 when Bell Atlantic and Ameritech bought us that the name be changed to kiwi Bell.  From memory the proposed logo looked this this..

Kiwi Bell




Regards,

Old3eyes

421 posts

Ultimate Geek
+1 received by user: 14


  Reply # 1078707 2-Jul-2014 15:28 Send private message

kawaii:
ALTRON: Expanded 4G coverage would of been better than a superficial name change.


I doubt that'll happen, I mean, this is the same company that has remained with Yahoo after constant problems then there was the 'awesome' Bebo phone - I sometimes wonder whether those making the decisions are either getting close to retirement or completely out of touch given whom they form relationships with. Honestly at this point I'm wondering whether they're going to have an arrangement with MySpace and launch a smartphone.



I noted this morning there's now 4G in porirua, wellington.

Progress :)

172 posts

Master Geek
+1 received by user: 12


  Reply # 1078783 2-Jul-2014 17:20 Send private message

I like the date, easy to remember & it's Roger Federer birthday. :)
Hopefully there's new Sparknaire ads lol

1312 posts

Uber Geek
+1 received by user: 258

Subscriber

  Reply # 1078788 2-Jul-2014 17:36 Send private message

A nice piece of feel-good re-branding marketing. IMO, as pointless as the times Telecom has changed their logo from:





to:



to:




1183 posts

Uber Geek
+1 received by user: 245


  Reply # 1078804 2-Jul-2014 18:20 2 people support this post Send private message

Telecom really does need this rebrand considering people still think Telecom own all of the lines etc and blame them for not providing internet access in "middle of nowhere location a,b,c".





3253 posts

Uber Geek
+1 received by user: 1122


  Reply # 1078813 2-Jul-2014 18:45 Send private message

l43a2: Telecom really does need this rebrand considering people still think Telecom own all of the lines etc and blame them for not providing internet access in "middle of nowhere location a,b,c".


This

And that there still seems to be a belief that Telecom is still tax payer owned and the need for a refresh.




Mike

 Interesting. You're afraid of insects and women. Ladybugs must render you catatonic.

652 posts

Ultimate Geek
+1 received by user: 25


  Reply # 1078845 2-Jul-2014 20:25 Send private message

Will this effect bill payee info.

i.e when I pay it's to "Telecom NZ Ltd" and then telecoms bank account number.

Will the payee name need to change, or is it just the bank account number that matters?

3878 posts

Uber Geek
+1 received by user: 173

Trusted
Subscriber

  Reply # 1078853 2-Jul-2014 20:40 Send private message

Payee doesn't matter (at least with Westpac), you can put "Fred's Discount Phones" in there for all the system cares.

11017 posts

Uber Geek
+1 received by user: 507

Trusted
Subscriber

  Reply # 1078972 2-Jul-2014 23:03 2 people support this post Send private message

Hopefully this solves the problem where old people wont change their phone from telecom because they have always used telecom.




Richard rich.ms

5387 posts

Uber Geek
+1 received by user: 222

Subscriber

  Reply # 1079086 3-Jul-2014 08:35 Send private message

richms: Hopefully this solves the problem where old people wont change their phone from telecom because they have always used telecom.

And they'll change their fones to???    Old folks won't do VOIP  etc..




Regards,

Old3eyes

3253 posts

Uber Geek
+1 received by user: 1122


  Reply # 1079122 3-Jul-2014 09:07 Send private message

richms: Hopefully this solves the problem where old people wont change their phone from telecom because they have always used telecom.


Seniors have a right to stay with who ever they desire.




Mike

 Interesting. You're afraid of insects and women. Ladybugs must render you catatonic.

70 posts

Master Geek
+1 received by user: 12


  Reply # 1079584 3-Jul-2014 19:05 Send private message

The rebrand is certainly a big bold move.
I don't think many people associate Chorus with the old Telecom at all - unless you're in the industry, or pay a bit of attention to NZ business - there's no association between the two.
I'm sure that's part of the decision for the name change.  Shake off the old image on the monopoly.
I think it's a bold move because it covers the whole Telecom group - including Gen-i etc.

Ultimately it's all going ahead regardless of what we think.
The machine is ticking over - and they seem to be making all of the right moves. Getting the new website in place well before switching over, putting up the SparkShould site to gather feedback (although none of it seemed positive at all).
They made a smart choice about changing the name of TV offering to stop upsetting other local companies.
It's more difficult to avoid that for other 'Spark' companies.  I really like this Spark. I wonder how much Telecom's spark will impact them?
August is coming pretty quickly - just over a month now.
I guess the signage on their Head Office will come down towards the end of the month?



BDFL
49720 posts

Uber Geek
+1 received by user: 4514

Administrator
Trusted
Geekzone
Subscriber

  Reply # 1079586 3-Jul-2014 19:09 3 people support this post Send private message

thegeekboy: I don't think many people associate Chorus with the old Telecom at all - unless you're in the industry, or pay a bit of attention to NZ business - there's no association between the two.


Sure, there's no association at all. So much so that when someone's copper connection goes bad they complain of "Telecom" regardless of ISP, because for a lot of people "Telecom" is still "copper". They didn't get the memo about separation, Chorus, etc.






295 posts

Ultimate Geek
+1 received by user: 20

Trusted
Chorus NZ

  Reply # 1081761 6-Jul-2014 10:48 Send private message

I've heard Telecom are counting down to Spark on their Intranet with all the old Commercials.

I like the SPOT ones...  http://www.nzonscreen.com/title/spot-telecom-commercials-1991

1 | 2 | 3 | 4
View this topic in a long page with up to 500 replies per page Create new topic




Twitter »
Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:




News »

Trending now »
Hot discussions in our forums right now:

Why is your nickname what it is, what are the origins of it?
Created by Presso, last reply by 6FIEND on 30-Sep-2014 13:35 (86 replies)
Pages... 4 5 6


Moment of Truth?
Created by BarTender, last reply by JimmyC on 29-Sep-2014 09:16 (441 replies)
Pages... 28 29 30


Can i have 2 ISP's at home?
Created by ReckITT, last reply by Lazarui on 30-Sep-2014 18:15 (49 replies)
Pages... 2 3 4


Passwords and pesky teenagers
Created by martyyn, last reply by rhy7s on 30-Sep-2014 16:59 (23 replies)
Pages... 2


iPhone 6 From Spark - Order Dates and Pricing?
Created by Otagolad, last reply by jeeg on 30-Sep-2014 16:22 (333 replies)
Pages... 21 22 23


What time will the Apple Store online be selling the iPhone 6?
Created by scotiwis, last reply by taneb1 on 30-Sep-2014 15:54 (75 replies)
Pages... 3 4 5


Registering with metaname
Created by freitasm, last reply by freitasm on 30-Sep-2014 18:16 (13 replies)

No DSL ports free in Oteha, Albany. Can anyone help?
Created by robby666111, last reply by RunningMan on 30-Sep-2014 16:13 (13 replies)


Geekzone Live »
Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.

Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.