Telecom New Zealand: new logo discussion

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freitasm

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Topic # 43091 posted on 16-Oct-2009 19:42

The rumours were true and Telecom New Zealand has unveiled its new logo. It's this one (click the picture for a larger version):

I asked Telecom PR what does it mean - we couldn't get this information yet because there will be an official release coming out later, but for the moment I am told it can be anything we want it to be - stars, asterisk, fiber optics.

So let's put our imagination to work and reply here with your idea of the new logo - like, dislike, what it represents, what it inspires, etc.

Mauricio Freitas (Geekzone Admin, Devil's Advocate, my blog, technology disclosure, my tweets)

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Awesome
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Reply # 264353 posted on 16-Oct-2009 19:42
I feel it needs more colour Website AdamJobbins.com Twitter: ajobbins Facebook: ajobbins

maknz

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Reply # 264354 posted on 16-Oct-2009 19:45
It's nice and simplistic. *Mak* 2GB free cloud storage. iPhone 4S (iOS 5.0.1) \| iMac 27" i7 2.93GHz 12GB RAM \| MacBook Pro 13" C2D 4GB RAM My posts are my opinion only.

freitasm

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Reply # 264355 posted on 16-Oct-2009 19:45

I actually think it's really cool... Quite vibrant and modern.

davidcole

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Reply # 264357 posted on 16-Oct-2009 19:47
hmm something about a new direction....but hopefully not directionless.... Previously knows as psycik GBPVR Based HTPC: 2 x HVR3000 - DVB-S - Freeview, HVR3000 - DVB-T Freeview\|HD, Nova-T 500 - Dual Freeview\|HD, Digital Coax --> Yamaha RX-v540, 8600GT --> Samsung LA46A650D via HDMI GBPVR Client: Popcorn Hour A-100 connected via cat5

Satch

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Reply # 264359 posted on 16-Oct-2009 19:51
Hmm, I whipped this up in about 4 seconds in Paint. Maybe I have a future as a graphic designer after all? http://www.geekzone.co.nz/imagessubs/blog5c3b323c924ebc8285c5fa6175d61541.jpg

Shadowfoot

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Reply # 264360 posted on 16-Oct-2009 19:53
A childish scribble, or is it a bundle of cables all connected to a central hub? Shadow Footprints: Wanderings in Virtu and Verity @Shadowfoot on Twitter

DjShadow

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Reply # 264361 posted on 16-Oct-2009 19:53
First thing it reminds me of is the WWE(F) Scratch logo (launched 13-15 years ago) lol Similar colour to the XT Logo but I'd associate it more with the colour Air New Zealand uses Maybe a new attitude of keeping things simple and easy

Tohe

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Reply # 264362 posted on 16-Oct-2009 19:57
I'm at the launch. You will see from the new TV adverts that will come that anybody can draw this logo. It represents giving the power back to the people, helping everday New Zealanders achieve anything they want. It represents simplicity and that anybody can do anything.

Tohe

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Reply # 264364 posted on 16-Oct-2009 20:01
Exactly... If satch can do it, anyone can

Damager

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Reply # 264365 posted on 16-Oct-2009 20:04

I reckon a couple of subtle gold streaks in there would make it stand out a bit more. 2 colors isnt enough IMO.

I think it's okay though.

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tomgeeknz

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Reply # 264366 posted on 16-Oct-2009 20:04
Looking good can't wait to see where they take this.

JamesHip

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Reply # 264367 posted on 16-Oct-2009 20:08
I'm at the launch and I love it. 'scuse me - Jordan Luck is singing 'Why does love do this to me?' James Hippolite BCA, MCP, MCSD.NET, MCITP, MCPD, MCT

Satch

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Reply # 264369 posted on 16-Oct-2009 20:12
Tohe: Exactly... If satch can do it, anyone can Hey!!!!

DjShadow

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Reply # 264370 posted on 16-Oct-2009 20:14
Tohe: I'm at the launch. You will see from the new TV adverts that will come that anybody can draw this logo. It represents giving the power back to the people, helping everday New Zealanders achieve anything they want. It represents simplicity and that anybody can do anything. Not found them on youtube....yet

jsauni

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Reply # 264377 posted on 16-Oct-2009 20:41
That image alone, I'm not really liking the new logo. With more exposure I think it'll grow. It's different I guess, didn't expect this.

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