I didn't believe this, so I got the manager at the time to verify it (VF Lambton Quay) and he reiterated the same point.
At that stage I said WTF, wandered across the road and changed provider.
Is the system really that tied down that a spelling error can't be fixed without major administration? Is it still the case?
There seems to be a dearth of VF stores in Wellington these days too with the LQ one being renovated (again) - are they switching to relying more heavily on online sales?