I find it amusing that so many people are incapable of recording a number, and entering it correctly in their phones, to enable them to call/text "James Rolleston".
They have used two numbers, and in both cases, enough people managed to get it wrong (and all to the same unintended recipient it appears), resulting in them pulling the ad.
To make it worse, the NZHerald appears to have pictured the phone number of yet another person who sent a text to the wrong number. I wonder if they will get lots of unwanted calls/texts now?
EDIT - Fixed URL
EDIT2 - Just realised that this could have been added to the 'Telco ads' in Off Topic. Please move/merge if appropriate