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Forums › New Zealand mobile and wireless › Black and whites tv ad..


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Topic # 38231 26-Jul-2009 21:16 Send private message

Just saw it on tv...

its as bad as the kiwi online one for being lame.

Are they even trying?




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Hawkes Bay
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  Reply # 239180 26-Jul-2009 21:24 Send private message

Anyone got it on Youtube? I barely watch tv, so don't get to see many ads.




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Black + White
  Reply # 242257 4-Aug-2009 10:44 Send private message

Sorry you don't like the adverts.

They have been getting a great response.

Always happy to take the feedback though.

Cheers Johnathan




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Black + White
  Reply # 242264 4-Aug-2009 10:50 Send private message


www.youtube.com/watch?v=YGCJkE2uzfs
www.youtube.com/watch?v=GEe07cz7ll4
www.youtube.com/watch?v=xR-kUTvls_8




Johnathan Eele
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  Reply # 242274 4-Aug-2009 11:05 Send private message

Sorry Johnathan, I have to agree. Ad's look boring and cheaply done. Unfortunately this matches your website too.




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  Reply # 242276 4-Aug-2009 11:08 Send private message

The add just reminds of those horrible infomercials... could be the voiceover thats doing that

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  Reply # 242304 4-Aug-2009 12:11 Send private message

Oh God, that's awful. It immediately makes me think of late night infomercials. In fact you could probably do a mashup of that voiceover on a video of a sexy callgirl and nobody would know the difference!

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  Reply # 242305 4-Aug-2009 12:11 Send private message

Yeah it really does sound like an infomercial. I just switch off when I see it. It is the voice and the graphics especially the phone breaking the chains.

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  Reply # 242314 4-Aug-2009 12:31 Send private message

Yeah I have to say, to me they do come across as feeling a bit 'cheap'.




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Black + White
  Reply # 242320 4-Aug-2009 12:46 Send private message

LOL Jae the VO GUY may never be the same!!

We were going for a Black + White no nonsense feel rather than cheap but feedback noted.

Cheers Johnathan




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  Reply # 242322 4-Aug-2009 12:52 Send private message

Definitely looks cheap.




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  Reply # 242325 4-Aug-2009 12:57 Send private message

Very "Cheap" feeling...




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  Reply # 242329 4-Aug-2009 12:59 Send private message

To be fair to B&W, they don't have the large marketing budgets that the other telcos have...I think they have done the right thing in sinking the money into airtime, not production. It's simple, easy to understand etc etc. While not as clever as 2Degrees latest ads...I think they do the job.

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  Reply # 242331 4-Aug-2009 13:01 Send private message

I hope they didn't may more than a few hundred bucks for their web/graphic design




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  Reply # 242332 4-Aug-2009 13:02 Send private message

Not fond of them for reasons noted above, and I reckon 30 mins in Powerpoint would yield an almost identical ad.

BUT "free texts" sounds good.

So I can join Black & White, and not pay a cent, just get free texts? Where do I sign?




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  Reply # 242333 4-Aug-2009 13:06 Send private message

jjeele: LOL Jae the VO GUY may never be the same!!

We were going for a Black + White no nonsense feel rather than cheap but feedback noted.



Well if he gets annoyed and storms off, I can recommend a new good VO guy ;-)

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