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New Zealand Mobile and Wireless
Black and whites tv ad..
The ads and website look "cheap" but shame the call pricing aint.
Cheapest calling is 40c (110-12/250) then the rate goes up to 55c.
Still, kudos for not locking people in contract.
The 30 on Black and White:
30 Anytime minutes
600 anywhere texts
Starter 600 on Vodafone
30 anytime minutes
600 anywhere texts
Plus current promotion- free broadband lite for 3 months.
Why on earth would anyone sign up to black and white? They arn't cheaper at all... if anything, they aremore expensive.
The only difference i can see is that they have no terms.
They also charge for free weekends (which Vodafne give away for free on Talker plan).
Not against BW, but i just don't see how they expect to survive....
OMG that ad made me tune out as soon as the voice came on.
You guys should hire some marketing/communications people.
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