riahon: Loyalty is an allegiance or commitment to someone or thing that you feel passionate about. It's not something you can buy.
Loyalty is what you give to your family or best friend, sports team etc, not your utilities.
When dealing with me, you couldn't be more wrong if you try. This is why I like dealing with companies where I get personal attention and deal with the same person.
I have a wide range of choices for services and can often screw a better price if I really want to. Yes, some days I'm price conscious, but other days I deal with a company because I like the people.
I'm still with Telstra, for example, because I actually like the tech guys I know. While the upload speed is important to me as well, I'd much prefer to work with my providers to improve things rather than just leave everytime something doesn't work as well as I'd like... having said that, I hate dealing with the over seas call centers, though I note they are getting better.