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Topic # 111761 14-Nov-2012 10:35 Send private message

So I saw this yesterday and thought it was interesting.

I would love to be able to kill advertising to my entire home network with one simple box. Sure, you can run the various forms of AdBlock for all of your devices but an all-in-one solution which is easy enough that anyone can configure it? Sign me up :)

The obvious bonus here is boosting your network security by stopping possible drive by advertising injection of malware. The reason I run advertisement blocking software on all my computers already.

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Ultimate Geek
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  Reply # 716899 14-Nov-2012 10:42 One person supports this post Send private message

I wonder what would happen when everybody has one of these and as advertisers realise this we all have to start paying for previously free content...

Phil Gale
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  Reply # 716903 14-Nov-2012 10:50 Send private message

Services and sites like this one would not exist were it not for advertising. Like it or not - getting rid of all advertising entirely is counter productive for the web.




Red Jungle: we make fantastic software

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  Reply # 716904 14-Nov-2012 10:51 Send private message

www.untangle.com
Free and available now.
Will block ads before they reach any of your devices.




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  Reply # 716913 14-Nov-2012 11:05 One person supports this post Send private message

Conceptually, I would say blocking ads is not really that much different from pirating content.


Basically content producers agree to let you have access to their content in exchange for something, either directly giving them money, or being exposed to advertising which advertisers give them money for. If you access the content but bypass the other side, then it doesn?t matter whether you have downloaded it from bittorrent or run an adblocker.

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  Reply # 716921 14-Nov-2012 11:14 Send private message

NonprayingMantis: Conceptually, I would say blocking ads is not really that much different from pirating content.



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This is how websites like this earn their money (unless you subscribe). Using an adblocker like this or any other prevents the site owner from earning their income so I would never do this. 

Irony - I am currently posting this from a system where I have no control over the connection and all ads are blocked, but, I never do this on my own computers for any sites.



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Ultimate Geek
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  Reply # 716954 14-Nov-2012 11:28 Send private message

would have been nice if they allow VPN configs out of the box

BDFL
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  Reply # 716970 14-Nov-2012 11:43 Send private message

1080p: The obvious bonus here is boosting your network security by stopping possible drive by advertising injection of malware. The reason I run advertisement blocking software on all my computers already.


Not all ads carry malware, blocking indiscriminately hurts everyone publishing on the Internet - including myself. 

I don't use ad blockers. If I go to a web site that shows a popup or popunder then I just never visit the site again. If I go to a web site and there's malware then I just not visit the site again.

Easy as that.





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  Reply # 716985 14-Nov-2012 12:00 Send private message

NonprayingMantis: Conceptually, I would say blocking ads is not really that much different from pirating content.


Basically content producers agree to let you have access to their content in exchange for something, either directly giving them money, or being exposed to advertising which advertisers give them money for. If you access the content but bypass the other side, then it doesn?t matter whether you have downloaded it from bittorrent or run an adblocker.


So when I go and make myself a coffee while there are ads on TV, it's conceptually not that much different from pirating that content?

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  Reply # 716991 14-Nov-2012 12:09 Send private message

sidefx:
NonprayingMantis: Conceptually, I would say blocking ads is not really that much different from pirating content.


Basically content producers agree to let you have access to their content in exchange for something, either directly giving them money, or being exposed to advertising which advertisers give them money for. If you access the content but bypass the other side, then it doesn?t matter whether you have downloaded it from bittorrent or run an adblocker.


So when I go and make myself a coffee while there are ads on TV, it's conceptually not that much different from pirating that content?


Pretty much! Anything you do to avoid your ‘side’ of the equation is conceptually similar to piracy (not legally of course, just conceptually).
Whether that is fastforwarding through adverts, muting the TV, or making a coffee during the break, it all the same concept.  you are consuming the content but not paying for it (whether by cash or by watching ads)

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Ultimate Geek
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  Reply # 716993 14-Nov-2012 12:17 Send private message

Hi,

I would say there is still a subtle difference with the TV add analogy.

TVs ads are not paid by actual views so whether or not you mute you TV or go make yourself a coffee, the advertiser will still be paid the same amount.

In the case of web ads, these are usually paid by impression so blocking them will directly impact the advertiser's bottom line...

Guillaume

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  Reply # 716999 14-Nov-2012 12:22 Send private message

gcorgnet: Hi,

I would say there is still a subtle difference with the TV add analogy.

TVs ads are not paid by actual views so whether or not you mute you TV or go make yourself a coffee, the advertiser will still be paid the same amount.

In the case of web ads, these are usually paid by impression so blocking them will directly impact the advertiser's bottom line...

Guillaume


It’s less direct, but still has an impact.   Because they can’t track in real time, TV ads are paid according to how many people they think will watch them.  If every single person got up and made a coffee in the ad breaks then the ad value would be zero (and hence the shows couldn’t get made at all).

To see the impact one only has to look at the value of ads. The ads either side of the break are worth a lot more than the ads in the middle.  This is because those are ads most likely to be watched by people.  They don’t know which individual is not watching the ad, but they do know that fewer people will watch them and so the overall value is reduced.

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Master Geek
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  Reply # 717019 14-Nov-2012 13:08 Send private message

NonprayingMantis: Conceptually, I would say blocking ads is not really that much different from pirating content.


I would argue that there is no obligation, either implied or explicit, that users of a website view or click on the ads. Website owners have discovered that, in situations where their website was not viable on a subscription basis, they could generate revenue by offering ads. Clicking and viewing these ads is entirely at the discretion of those who visit the website. If the website owner isn't generating enough ad revenue, they have the option of going subscription.

Put simply, if you offer your website for free, people will take advantage of the offer. If you wish to enforce rules about clicking/viewing ads, then run a portal which forces users to click and view ads before being allowed entry. Just expect your user base to decrease drastically. You can't expect to generate all the positive aspects of word of mouth and user-generated advertising and referrals without keeping the website open and free. But if you do, expect that not everyone will click and view adverts. You can't have your cake and eat it too.

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  Reply # 717021 14-Nov-2012 13:17 Send private message

GBristow:
NonprayingMantis: Conceptually, I would say blocking ads is not really that much different from pirating content.


I would argue that there is no obligation, either implied or explicit, that users of a website view or click on the ads. Website owners have discovered that, in situations where their website was not viable on a subscription basis, they could generate revenue by offering ads. Clicking and viewing these ads is entirely at the discretion of those who visit the website. If the website owner isn't generating enough ad revenue, they have the option of going subscription.

Put simply, if you offer your website for free, people will take advantage of the offer. If you wish to enforce rules about clicking/viewing ads, then run a portal which forces users to click and view ads before being allowed entry. Just expect your user base to decrease drastically. You can't expect to generate all the positive aspects of word of mouth and user-generated advertising and referrals without keeping the website open and free. But if you do, expect that not everyone will click and view adverts. You can't have your cake and eat it too.


The obligation is different, granted, but in terms of the user consuming content without the creator being rewarded, it is similar.  Whether you block ads or pirate movies you are saying to the content provider “I want your content but I do not wish for you to receive any money for it.” 

 

Take geekzone for example.  Frietasm creates this great website for us and in exchange for us using it for free we see ads.  (there is an option to pay a subscription to remove ads).  By running an ad blocker you are basically saying to Frietasm “I wish to use geekzone but I do not wish you to receive revenue for it”

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  Reply # 717117 14-Nov-2012 15:27 Send private message

NonprayingMantis:
GBristow:
NonprayingMantis: Conceptually, I would say blocking ads is not really that much different from pirating content.


I would argue that there is no obligation, either implied or explicit, that users of a website view or click on the ads. Website owners have discovered that, in situations where their website was not viable on a subscription basis, they could generate revenue by offering ads. Clicking and viewing these ads is entirely at the discretion of those who visit the website. If the website owner isn't generating enough ad revenue, they have the option of going subscription.

Put simply, if you offer your website for free, people will take advantage of the offer. If you wish to enforce rules about clicking/viewing ads, then run a portal which forces users to click and view ads before being allowed entry. Just expect your user base to decrease drastically. You can't expect to generate all the positive aspects of word of mouth and user-generated advertising and referrals without keeping the website open and free. But if you do, expect that not everyone will click and view adverts. You can't have your cake and eat it too.


The obligation is different, granted, but in terms of the user consuming content without the creator being rewarded, it is similar.  Whether you block ads or pirate movies you are saying to the content provider “I want your content but I do not wish for you to receive any money for it.” 

Take geekzone for example.  Frietasm creates this great website for us and in exchange for us using it for free we see ads.  (there is an option to pay a subscription to remove ads).  By running an ad blocker you are basically saying to Frietasm “I wish to use geekzone but I do not wish you to receive revenue for it”


The reality is that people won't pay for things if they can get away with it. And if they can get away with it and not have even the decency of seeing and, they're happy with it.

For example GBristow said "If the website owner isn't generating enough ad revenue, they have the option of going subscription."

Sure, but... We used to have a $60/year $5 a month subscription and people wouldn't subscribe giving lots of excuses. Either "Geekzone is no value for me" (ok, so why are you posting then?) or "It's too expensive" (the price of a coffee per month).

And everyone is just saying "we do not think all this is worth my paying $5 a month". So I put the subscription down to $25 a year and all I read is "we do not think all this is worth my paying 2.08 a month".

I rent movies on iTunes because I do not believe in downloading from torrents. But I can bet the majority of people  blocking ads have no problems downloading a movie from torrents, justifying it with "$5 is too expensive to rent the movie".

To rationalise it they come with "we are generating the content" which is not of many benefit if the people reading the content are blocking the ads. Or "we provide word of mouth" and again not much gain for me since people looking at the content are blocking ads. 
  • We have to pay for hardware
  • We have to pay for maintenance
  • We have to pay for colocation
  • We have to pay for software
  • We have to pay for backup
  • We have to pay for bandwidth
  • We have to pay for CDN
  • We have to pay for SSL certificates
  • We have to pay for insurance
  • We have to pay for stationery items
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  • We have to pay for electricity 
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  • We have to pay for our own time
  • We have to pay for taxes and GST
  • We have to pay for many other items - too many to list here
It comes down to "We have to pay for food here at home because this is my life".

How would you 1080p and GBristow like to work for free?

Get a grip in life folks. Don't like the ads? Fine, but don't complain if I don't give a damn.





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  Reply # 717156 14-Nov-2012 15:48 Send private message

I'm curious as to how it works - plug it in and it just blocks ads for everything on the network.
Sounds like some sort of DNS Hijack? Does it cause all the ad domains to be resolved as local network addresses? Does it intercept all DNS?

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