As you will know, Sella launched in 2008 and it has grown to more than 550,000 members. We wanted to let you know that our business is taking on a new direction in 2013. Sella is owned by APN NZ Media, publisher of the NZ Herald. APN has today announced a strategic decision to move away from the consumer to consumer auctions market and will instead integrate the Sella listings into the Herald and APN Regional websites. Motoring and Property will launch first. From 28 February, Sella will no longer operate as a standalone brand and we wanted to take the opportunity to update you and thank you for your support. Please check out our FAQs page for a full list of answers on what happens to your current listings, account balances and business listings.
Sella had 1-3% of NZ's online auction market. It will become the NZ Herald classified platform starting with motoring and property.
This strikes me as mostly defensive effort to keep their classified business out of trademe's clutches.