After the UEFA champions league final it is the second most watched sports final in the world.
Superbowl and NFL is huge. The NFL makes twice as much money as the EPL.
There are a lot of NFL fans in NZ and in the UK they are now the 7th most watched sport and based on growth could get to no 4 or 5.
In the US 34 of the top 35 watched programmes were NFL games.