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433 posts

Ultimate Geek
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Topic # 139433 9-Feb-2014 11:52 Send private message

Saw an ad just before right here on GZ actually from Telecom advertising:

"Buy a Samsung Galaxy S4 and get a Galaxy Tab free" (along with the usual "* T&C's apply").

Now I think one should reasonably be able to expect from the wording in the ad that Telecom are actually offering a free Galaxy Tab with a purchase of an Galaxy S4 at the normal RRP. Any extra T&C's referenced in the ad should also be reasonably in line with offer represented (perhaps limiting to 1 offer per person etc).

Clicking on the ad reveals however that this is not the case and you only get the deal if you sign up to a 24 month contract (motioned nowhere in the original ad).


This reminds me of the Air NZ debacle a few years back when they were taken to task by the ComCom for thinking they could advertise flights at a lower that actual rate just by putting an asterisk next to them.


This is just one example of many misleading web ads I've seen recently.

Why to these companies think it's all good to put stuff online that they wouldn't dare to stick on a billboard or TV ad??





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  Reply # 982620 9-Feb-2014 11:57 Send private message

I saw the telecom ad the other day and it quite clearly said 'buy it on a $99 plan to get...' etc etc

Cold be a different one of course.



Did u take screenshot?

eta: I just saw the ad you mean, yes you are right. Doesn't mention the plan requirement at all.


I do believe there is a little more leniency with online ads regarding the description of the offer because it is very easy for people to click thorough to find more details and terms, whereas for a billboard it isn't.



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Ultimate Geek
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  Reply # 982626 9-Feb-2014 12:03 Send private message

NonprayingMantis: I saw the telecom ad the other day and it quite clearly said 'buy it on a $99 plan to get...' etc etc

Did u take screenshot?


Though I lost it but luckily still had the tab open on mobile.








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Ultimate Geek
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  Reply # 982633 9-Feb-2014 12:09 Send private message

NonprayingMantis: ...
I do believe there is a little more leniency with online ads regarding the description of the offer because it is very easy for people to click thorough to find more details and terms, whereas for a billboard it isn't.


Well it was still a waste of my time and bandwidth clicking on it...plenty of room on the ad to simply put "24 month contract applies" but then people like me wouldn't click on it.





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  Reply # 982649 9-Feb-2014 12:18 Send private message

People now understand why i use adblock.

gzt

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  Reply # 982650 9-Feb-2014 12:19 2 people support this post Send private message

There's no excuse for that. You have the evidence, fill out the form:

http://www.comcom.govt.nz/the-commission/making-a-complaint/online-complaint-form/



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Ultimate Geek
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  Reply # 982652 9-Feb-2014 12:21 Send private message

gzt: There's no excuse for that. You have the evidence, fill out the form:

http://www.comcom.govt.nz/the-commission/making-a-complaint/online-complaint-form/


Maybe I'll give them a call on Monday and see if they'll honour their advertised offer first, if not then I'll have something to complain about.





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  Reply # 982655 9-Feb-2014 12:27 Send private message

TimA: People now understand why i use adblock.


This is not even closely related to adblock.






gzt

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  Reply # 982656 9-Feb-2014 12:29 Send private message

kenkeniff:
gzt: There's no excuse for that. You have the evidence, fill out the form:

http://www.comcom.govt.nz/the-commission/making-a-complaint/online-complaint-form/


Maybe I'll give them a call on Monday and see if they'll honour their advertised offer first, if not then I'll have something to complain about.


Then you would have two things to complain about. Might as well get the first part under way. CC will take a while to get back anyway.



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Ultimate Geek
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  Reply # 982668 9-Feb-2014 12:36 Send private message

gzt:
kenkeniff:
gzt: There's no excuse for that. You have the evidence, fill out the form:

http://www.comcom.govt.nz/the-commission/making-a-complaint/online-complaint-form/


Maybe I'll give them a call on Monday and see if they'll honour their advertised offer first, if not then I'll have something to complain about.


Then you would have two things to complain about. Might as well get the first part under way. CC will take a while to get back anyway.


I'd have to work out whether it was worthwhile though..

Telecom puts the retail price of a Samsung Galaxy S4 4G+ at $1049, so for that price I would expect a free 7" Samsung Wifi Tab.

PriceSpy tells me a S4 LTE+ ($700) plus a 7" Galaxy Tab ($242) equals only $942.00





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  Reply # 982673 9-Feb-2014 12:50 Send private message

freitasm:
TimA: People now understand why i use adblock.


This is not even closely related to adblock.




I was meaning that i have ads disabled due to misleading advertising and it just being a general pollutant. 

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  Reply # 982674 9-Feb-2014 12:52 4 people support this post Send private message

TimA:
freitasm:
TimA: People now understand why i use adblock.


This is not even closely related to adblock.




I was meaning that i have ads disabled due to misleading advertising and it just being a general pollutant. 


Ads also bring revenue to *free* sites such as Geekzone.

Blocking those ads = depriving the income







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Ultimate Geek
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Reply # 982677 9-Feb-2014 12:55 3 people support this post Send private message

nakedmolerat:
TimA:
freitasm:
TimA: People now understand why i use adblock.


This is not even closely related to adblock.




I was meaning that i have ads disabled due to misleading advertising and it just being a general pollutant. 


Ads also bring revenue to *free* sites such as Geekzone.

Blocking those ads = depriving the income


Here we go...

Nothing to do with Adblock or Geekzone, everything to do with scammy advertisers who think it's ok to say stuff online they wouldn't say offline...





gzt

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  Reply # 982681 9-Feb-2014 13:01 Send private message

kenkeniff:
gzt:
kenkeniff:
gzt: There's no excuse for that. You have the evidence, fill out the form:

http://www.comcom.govt.nz/the-commission/making-a-complaint/online-complaint-form/


Maybe I'll give them a call on Monday and see if they'll honour their advertised offer first, if not then I'll have something to complain about.


Then you would have two things to complain about. Might as well get the first part under way. CC will take a while to get back anyway.


I'd have to work out whether it was worthwhile though..

Telecom puts the retail price of a Samsung Galaxy S4 4G+ at $1049, so for that price I would expect a free 7" Samsung Wifi Tab.

PriceSpy tells me a S4 LTE+ ($700) plus a 7" Galaxy Tab ($242) equals only $942.00

Good point there's no price on that Telecom ad. Telecom can offer the combination to you the complainer at any price they like and still meet the offer claimed.

But yeah, the target specifically is small payment + contract. It is not just a simple 'buy' as they make out in the ad. The ad is misleading click bait.

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  Reply # 982682 9-Feb-2014 13:02 Send private message

nakedmolerat:
TimA:
freitasm:
TimA: People now understand why i use adblock.


This is not even closely related to adblock.




I was meaning that i have ads disabled due to misleading advertising and it just being a general pollutant. 


Ads also bring revenue to *free* sites such as Geekzone.

Blocking those ads = depriving the income

I am sure they only generate income from clicks?? 
I have never clicked an ad intending to follow that with interest.

gzt

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  Reply # 982686 9-Feb-2014 13:06 Send private message

Nope. Usually a combination of pay per impression + pay per click. No clicks, still get paid for impressions (views).

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