managed to get it working finally.
my review based on early impresssions follows:
'watch now' library for TV is very weak. only 10 shows, all British and all older than 2007 (some form the 1980s)
movies watch now library is not bad. quite a few from 2011. about 360 movies in the total library
pay per view library seems odd. they said new releases would be pay per view, but have found a lot that are from 2006 or before (e.g. Van Helsing)
pretty good. you can search for movies by genre, title, year of release, etc. each movie has a short synopsis so you cna work out if you think it is worth watching or not. Link to IMDB would be nice.
haven't yet tried streaming on my Sony TV or PS3. hopefully it will work.
stremaing on my laptop works fine, although takes quite a while to connect ot the stream. running it over a 20mbps connection only had to buffer once.
However, picture quality is very poor. I wouldn't even class it as SD. quite a bit of ghosting on fast moving shots
audio hard to tell. seems fine. haven;t run it over home theatre so difficult to judge
as a standalone alternative to Sky, not good. wouldn't reccomend dropping sky for this.
as an alternative to subscribing to Sky Movies or Multiroom, I think it works. It's cheaper than either of those and has a good enough movie library to carry it through the first couple of months privided they upgrade it as often as they claim.
I won't be unmetered with my ISP, but doesn't bother me. I am on an 80GB plan anyway, most of which goes on torrenting (which will largely dissapear if I use this service). In fact i may be able to reduce my plan because I tend to torrent a lot of stuff I never watch just in case. with this, I will only be downloading something I actually watch.