Yeah I like the fact that you get feedback on the status of the Hue bulb, its awesome. Brightness on LED technology in Q1 2013 has only just crossed the acceptable mark (560-600lumens) (spread quite thinly on the Hue). I can't wait for Q3 2013 LED technology such as the LIFX 900+ Lumens, its gonna be awesome. also I can't wait till our new brighter RGB+W is released Q4 2013, hopefully Philips will have another brighter version out by then too. Exciting times ahead.
Philips Hue.. Source: google images.