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Topic # 120778 13-Jun-2013 14:37 Send private message



Talk about a dying business...


More than 470,000 fewer phone books will be delivered in Auckland this year, after the Government agreed to the trial of a new opt-in system for the White Pages directory, Communications and Information Technology and Environment Minister Amy Adams says.Following government approval in March, Yellow, the company which puts together the White Pages, allowed Aucklanders to choose if they wanted to receive a printed copy this year.

Only about four per cent of Auckland households have chosen to receive a printed version.

“Given a choice, the vast majority of Aucklanders appear comfortable with finding the information they need electronically, and do not require a printed directory,” Ms Adams says.

Last year, more than 494,000 books were delivered to households around Auckland.  By contrast, fewer than 21,000 copies of the 2013 directory will be delivered to Aucklanders later this month.

“This means a saving that is equivalent to more than 300 tonnes of paper just by making the most of technology and doing things smarter. Indications are that if the unwanted phonebooks were stacked on top of each other, the pile could be nearly 10km high.”

The pilot scheme was set-up following a survey commissioned by Yellow. The survey showed that 75 per cent of Auckland residents agreed there should be a choice to receive the White Pages phone books.

The results of the Auckland trial will feed into the review of the Telecommunications Service Obligations (TSO), Ms Adams says.

The TSO includes an obligation dating back to 1997 for a printed copy of the relevant regional White Pages directory to be delivered free of charge to every residence in New Zealand with a phone line.

More than 1.3 million households are covered by the TSO.

“One of the questions the review will need to ask is whether this requirement is still appropriate, given changing technology and the way people access information.

“The Auckland results suggest that giving people a choice about whether or not to receive a printed residential phone directory may be an option for other parts of New Zealand.”

There will be an opportunity for public submissions on this issue as part of the TSO review. A discussion document is due to be published in the near future.





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  Reply # 836349 13-Jun-2013 14:44 Send private message

amazing how times change, would you want to be an advertiser??

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  Reply # 836366 13-Jun-2013 15:01 Send private message

How many Skytowers of phonebooks would that be?

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  Reply # 836371 13-Jun-2013 15:06 Send private message

Lets hope they introduce this nationally. Ours went the same way it does every year... straight into the recycling bin.

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  Reply # 836373 13-Jun-2013 15:09 Send private message

They delivered us Yellow and Business White, but no Residential White - want us to fill in a post back form or request the book online.

Not good for oldies!!!!!!!!!!!!!!!!!!!!




Muddling along, being the most technical in the house, one of the oldest, and female .... hmmmmm gotta be some stereotypes busted in there somewhere.

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  Reply # 836387 13-Jun-2013 15:30 6 people support this post Send private message

That's a lot of free monitor stands




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  Reply # 836405 13-Jun-2013 15:45 Send private message

jonb: How many Skytowers of phonebooks would that be?


10,000 / 328 = 30.5 skytowers.

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  Reply # 836408 13-Jun-2013 15:48 Send private message

So why did we get Business White if they're eliminating White Pages?

I still say it is short sighted regarding all the old folks who don't do computers. I nearly threw out the mail-back card, and I'm not one of the older ones!




Muddling along, being the most technical in the house, one of the oldest, and female .... hmmmmm gotta be some stereotypes busted in there somewhere.

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  Reply # 836409 13-Jun-2013 15:48 Send private message

jevvv: They delivered us Yellow and Business White, but no Residential White - want us to fill in a post back form or request the book online.

Not good for oldies!!!!!!!!!!!!!!!!!!!!


or you could just, you know,  use http://whitepages.co.nz/  and not have to keep a stupid book

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  Reply # 836410 13-Jun-2013 15:53 Send private message

johnr: That's a lot of free monitor stands

That was my thought... what do people with dual monitors do now they can't update? ;P


Seriously, it's about time. If only the whole western world did this, the paper savings would be enormous. 

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  Reply # 836445 13-Jun-2013 16:43 Send private message

Believe it or not, but today I had to use the phone book for the first time in years. The name that I was searching for has an unusual spelling and the White Pages site refused to search for it, instead "helpfully" "correcting" my spelling and not returning the correct results (and there doesn't seem to be a "yes, I'm sure" option).

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  Reply # 836448 13-Jun-2013 16:52 2 people support this post Send private message

The thing is that the white pages is easier to use than their whitepages website, I find. How did they contact people for them to find out, or do people have to opt into getting the books? I am guessing that with the smaller the distribution, the less they will charge for advertising in it. I recall it was pretty expensive a few years ago, over $500 for just a small advert with a logo, but that was everyone used to get one.

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  Reply # 836456 13-Jun-2013 17:05 Send private message

Behodar: Believe it or not, but today I had to use the phone book for the first time in years. The name that I was searching for has an unusual spelling and the White Pages site refused to search for it, instead "helpfully" "correcting" my spelling and not returning the correct results (and there doesn't seem to be a "yes, I'm sure" option).


I've come across exactly the same thing.

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  Reply # 836517 13-Jun-2013 19:01 Send private message

NonprayingMantis:
jevvv: They delivered us Yellow and Business White, but no Residential White - want us to fill in a post back form or request the book online.

Not good for oldies!!!!!!!!!!!!!!!!!!!!


or you could just, you know,  use http://whitepages.co.nz/  and not have to keep a stupid book


Yes except the oldies who don't have computers can't do that - as I said.

A lot of them are going to be very confused by this




Muddling along, being the most technical in the house, one of the oldest, and female .... hmmmmm gotta be some stereotypes busted in there somewhere.

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  Reply # 836518 13-Jun-2013 19:02 Send private message

I'm still irritated that they DID send out the White Business pages since they didn't send the White Residential ones




Muddling along, being the most technical in the house, one of the oldest, and female .... hmmmmm gotta be some stereotypes busted in there somewhere.

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  Reply # 836520 13-Jun-2013 19:11 Send private message

One thing is they have to make sure their website is available 247 and they don't have outages or take it down for maintenance, if they don't plan on phonebooks in the future. Although I guess a phone isn't the lifeline it once was, and less people are getting listed in it, as people drop landlines.

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