After struggling for 18 months to find a local telemarketing service, New Zealand owned ISP Slingshot has contracted its outbound sales to a call centre in India.
Marketing director Mark Callander says Slingshot have employed up to 25 agents based in Bangalore for the past five months to sell their products to New Zealand consumers.
What's the problem? Nothing, if they weren't afraid of disclosing it:
He’s concerned that publicity around using an Indian call centre could impact negatively on Slingshot - whose marketing strategy is built around being Kiwi owned - but he says the company has no choice in the matter.
“That is probably my biggest concern. To create an awareness that we’re using an Indian call centre is not a path I want to go down,” says Callander.
He says that some local companies can't be used because are tied to Telecom or Vodafone. That's just not true. I've been to many projects with both operators and that's why companies implement Chinese Walls.