Not only that if the pricing for tv shows is around what's on the Austrailian website then it still makes it cheaper than buying the DVD or Bluray versions by a decent amount since most TV shows when they first come out are in the $40 + market range.
As for it not showing on ATV your comments are pretty damning it's not actually their fault if they're not able to put it on there it's Apple who makes that decision to limit the content and what makes it on to their devices and how.
I say let them launch today and then make your judgements. Commenting on something and saying they're not that good before launch is harsh.
I for one am very happy to see anothre service come along and try to deliver content we want in a format and way we want at a time we want it. Yes there's still things like pricing and stream quality to be looked at but for now I say welcome to New Zealand Ezyflix good luck I hope you can deliver what is long overdue and needed in the NZ marketplace as I for one am sick and tired of Sky gouging and controlling a uncompetitive market.