2degrees, New Zealand’s newest mobile network company, today released its first data pack, offering 50MB of mobile data for just $6. This represents the lowest prepay mobile data plan entry price point available on the market.
The 2degrees 50MB Data Pack has been released in response to express customer demand says Larrie Moore, Chief Marketing Officer. “The call for access to prepay mobile data is increasing. Our new 50MB Data Pack is the accessible, simple, and flexible entry to mobile prepay data that Kiwis have been asking for.”
With this 50MB Data Pack add on, 2degrees is targeting customers who want access to mobile email and light websites , with social network services and their mobile-friendly websites and clients seeming to be the main focus. It could obviously be used for anything - I've used 2degrees mobile data to access Google Maps and other similar services, with both Windows Mobile and Android devices.
The company is clearly placing bets on enticing iPhone users who signed up for two year contracts back in July 2008 when Vodafone launched the first of these devices in the country, and will soon be free to port their numbers to other mobile networks if they feel so inclined - and if they see value in it.
Current 2degrees customers can purchase the data pack by texting ‘buy 50mb’ to short code 233. Each pack is valid for 30 days, and customers can buy multiple packs each month, independent from the purchase of any other package.
Users will receive an SMS when the data allowance is almost reached, or when 29 days have elapsed. Once the add on pack is completely used (or expires), users will switch back to casual data rates.
Also being announced today is the $10 Text Pack, with 500 SMS to any New Zealand network – effectively $0.02 per SMS. As an additional promotion to mark the launch of the new $10 Text Pack, 2degrees is offering a “buy-one-get-one free” TextPack incentive until 30 June. Customers can access this offer once, to receive a $10 credit to spend on another $10 Text Pack that will kick in the following month.
The 2degrees $10 Text Pack is valid for 30 days, and auto-renews each month. The Packs are available today for purchase by texting ‘buy 10txt’ to 233.
This post was sponsored by 2degrees. I received this information in advance to the launch to prepare this post.