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Yahoo7 shakeup?

By Mauricio Freitas, in , posted: 11-OCT-2007 20:03

Today I found an interesting article on Tech Crunch, talking about some big moves within Yahoo7, the Australian parternship between Yahoo and the 7 Network.

Yahoo7 is also the Telecom New Zealan partner on its Yahoo!Xtra portal:


According to a report at Australian IT, Yahoo7’s traffic has declined from 5.5 million in January to 4.9 million in August, and advertising has remained flat despite massive growth in the sector.

Yahoo appointee and previous Chief Sales Officer Markus Barnikel has been moved to a “less hands on role” and Yahoo Search Marketing’s Craig Wax will be returning to the United States. Willie Pang, who previously workedon Yahoo’s Panama project will head Yahoo Search Marketing Australia & New Zealand.

Australia is a surprisingly strong market for Microsoft, with its local joint venture NineMSN holding a 26% share of main ad buying marketplace (corporate buys), followed closely by News Corp and local media group Fairfax Digital, who operate well known sites including SMH.com.au and a variety of ecommerce ventures.



I guess one might never know the full story on why Telecom New Zealand decided to terminate the partnership between its Xtra ISP and Microsoft's MSN content provider here in New Zealand, instead running into the open arms of Yahoo7.



Other related posts:
Vodafone UK Twitter wasn’t hacked, just a disgruntled employee
Telecom and Vodafone have we covered where kiwis work, live and play - your turn to sell it now
There are more serious things than Bill Shock: modern telephone fraud


 

Permalink to Yahoo7 shakeup? | Add a comment (2 comments) | Main Index




Comment by KevDaly, on 11-OCT-2007 21:26

Is it permissible to surmise a reason that includes the word "morons"?

Last week by the way I had numerous legitimate emails intercepted by their brain-dead spam filter...while still getting my regular dose of spam, of course.


Comment by johnr, on 12-OCT-2007 07:20

The old Xtra/msn site was way better I don't even bother to view the new yahoo/xtra version


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Mauricio Freitas
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New Zealand


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