Brand management is important

By Mauricio Freitas, in Blog, posted: 2-JUL-2009 08:53

What happens when your company has the rights to sell a product using a third party's branding, but use this other company's branding innapropriately?

You may ended up not having the product to sell at all...

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Permalink to Brand management is important | Add a comment (2 comments) | Main Index

Comment by nate, on 2-JUL-2009 11:25

In my experience, most dealer agreements cover what you can and cannot do with a vendor's brands and trademarks. I'm not sure what happens when an agreement isn't in place.

Comment by DataCraft, on 2-JUL-2009 17:12

If someone said to me they were going to put my logo on a naked painted model my answer would be....... where do I sign ;-)

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Mauricio Freitas
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