I changed over to Powershop several months ago. As a past marketer I was immediately fascinated by there concept or model or what ever the trendy current word is Oh ! hang on it might be process?
Whatever it was I just loved it! I felt the same respect for MacDonald's Marketing team, years ago. My kids were small and they asked if we could go to MacDonald's as they wanted to collect some plastic toy they were giving away that week ……… with every burger meal. Forget the food they hooked them on the toy.
But back to Powershop its beautiful they have managed to make it fun to pay your bill , but not only pay your bill, pay it in advance!!
It is fun to check how much you have spent on your Iphone or andphone they even make an app for windows 8 phones!!
And get this there logo is a smiley face! How cute is that!
Dont you just love them !! here take some more of my money!!
One of the best tricks (sorry marketing processes) Is to offer you special packs of power where you get to SAVE on the price of power .
Buy a $16.95 pack and the price per unit is xyz or Buy a $44.95 pack and save xyz
The site you interact with is extremely intuitive and makes spending money a 3 click operation (once you have registered)
Top Marks Powershop !
Now how can this model be applied to other items?
Petrol comes to mind or basically anything that you pay for on a regular basis.
I do acknowledge that power companies have the upper hand as its an item we have to have.
Check out there site if you haven't already you may be able to get some ideas from them.
Wouldn’t you like your customers to pay for there goods before they used them?
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