Mobile devices, Planets and the Human Condition


the Apple Marketing Machine, CES winner so far...

, posted: 10-Jan-2007 07:58

With the CES happening in las vegas at this very moment, as much I hate to have to say it,

Congratulations Apple, your marketing buzz is second to none.

There are all number of announcements coming from CES, some better than others, but the real marketing steamroller is that from apple.

Apple have managed to completely overwhelm any other annoucements from CES from an overall perspective, with the announcement of iPhone and AppleTV,

neither of which are that surprising - yet I'm listening to the radio and its getting talked about,
browsing the web and its being talked about.

It would be a hard thing to deliberately avoid seeing or hearing mention of Apples announcements you would need to be shut off from the outside world, therefore Apple your marketing strategies have truly surpassed themselves.

I think this is the sort of buzz that more and more companies will use as their number one focus.



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Comment by juha, on 10-Jan-2007 12:14

Yeah, Macworld has completely overshadowed CES.


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