82% of Kiwi's don't use iOS to order online....Fact

, posted: 14-Oct-2012 21:15

Smartorder has been live for over a year now and during this time we have distilled our product to fit Kiwi’s needs. Born and breed in NZ all out statistics are based on real New Zealand buying habits. Recently we gatherd all our user stats and were quite suprised at the results!

It’s quite clear that Smartphones are going to be the future of our surfing habits but right now they make up a small proportion of people who actually order online. The chart below gives us a breakdown of user agents (what you use to order). These results are from our customers in New Zealand placing orders since we started.

stats
The Windows component above is for PC versions of the browser not Windows mobile. Clearly desktop ordering is still the norm for kiwis and iOS is being out run by Android. To think we started out thinking we wouldn't need a desktop version!

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Comment by tdgeek, on 14-Oct-2012 23:49

Little bit misleading. If 82% dont use iOS for ordering, the figure is similar to Android?? Plus, as Android has four times as many users based on international market share (I assume it is similar in NZ), then you can argue that iOS outperforms Android for ordering. A better description is that desktop vastly outperforms smartphones for ordering.

I don't think it is misleading at all. 82% of orders are not from iOS or 18% are from iOS how ever you like to look at it. Actually I stuffed this up and didn't add Blackberry in the total it's actually only around 10% using iOS

iOS 10.06
Android 15.64
Mac 3.85
Windows 62.57
Blackberry 7.86



Comment by kiwitrc, on 15-Oct-2012 05:59

Can you tell if a connection is Android regardless of the browser used and whether it is set to emulate desktop?


Comment by kiwitrc, on 15-Oct-2012 06:00

And you need to change your headline to 90%


Comment by freitasm, on 15-Oct-2012 08:42

It is still interesting to see the mentality of small developers who rush to create iOS apps first, knowing too well the Android user base has passed iOS months ago.

And yes, desktop is still king - for now. Don't create apps. What you have to do is create a flexible website thinking of mobile that will gracefully fall to desktop, using CSS.


Author's note by jmumby, on 15-Oct-2012 09:54

Goto joetakeaway.smartorder.Co.nz from your smartphone. Tell me how hard you think it is.


Author's note by jmumby, on 15-Oct-2012 10:00

Goto joetakeaway.smartorder.Co.nz from your smartphone. Tell me how hard you think it is.


Comment by allan, on 15-Oct-2012 10:09

Windows Phone statistically insignificant?


Comment by kiwitrc, on 15-Oct-2012 13:51



Author's note by jmumby, on 15-Oct-2012 10:00 , user id: 57773)

Goto joetakeaway.smartorder.Co.nz from your smartphone. Tell me how hard you think it is.


Dead easy


Author's note by jmumby, on 15-Oct-2012 15:34

Yes,

Mozilla/5.0 (compatible; MSIE 9.0; Windows Phone OS 7.5; Trident/5.0; IEMobile/9.0; NOKIA; Lumia 710) and Mozilla/5.0 (compatible; MSIE 9.0; Windows Phone OS 7.5; Trident/5.0; IEMobile/9.0; NOKIA; Lumia 800; vodafone) only 8 visits so statistically a non starter


Author's note by jmumby, on 15-Oct-2012 15:38

Yes,

Mozilla/5.0 (compatible; MSIE 9.0; Windows Phone OS 7.5; Trident/5.0; IEMobile/9.0; NOKIA; Lumia 710)4Mozilla/5.0 (compatible; MSIE 9.0; Windows Phone OS 7.5; Trident/5.0; IEMobile/9.0; NOKIA; Lumia 800; vodafone)4


Comment by dclegg, on 19-Oct-2012 15:31

Minor gripe. Your page for entering contact details for one-off orders suggests using a cellphone number, but validation fails on a land line. It also fails if I add spaces to format the phone number. Requiring these to be omitted smacks of making the developers job easier at the expense of the user.


Author's note by jmumby, on 19-Oct-2012 16:33

So your gripe is that the page that stipulates using a cellphone number does not accept a landline?

A feature of Smartorder is the retailer can accept, reject or alter the pickup time that an order is placed right at the printer. This response is then sent back to your cellphone as an SMS.

Landlines clearly don't accept SMS messages and proposing that a retailer should ring the very few customers that don't have a cellphone just isn't plausible.  

To be honest this is the first time I have ever heard someone demand to put space marks in their phone number. As the developer I clearly state removing space marks is not an issue. I will put it on roadmap as a priority.


Comment by dclegg, on 23-Oct-2012 09:43

When I tried out your mobile website on Friday, the text indicated that it was recommended that a mobile phone number be supplied, and not that it was a requirement. If it is mandatory, then you may want to think of rewording to ensure this is clearer.

As for formatting the phone number when entering it, this is a habit I've always done, and I suspect I'm not alone here. And any barriers you can remove for your users must be a good thing, right?

Please take this constructive criticism in the spirit it was intended. I think you are onto a pretty good idea here, and would love to see you succeed.


Author's note by jmumby, on 23-Oct-2012 10:07

Beutty. thanks for the fedback


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Jason Mumby
New Zealand





Jason Mumby is a developer for Smartorder an on-line menu system that uses M2M technology to deliver orders to satellite sites. This blog follows the trials and tribulations of trying to get a low budget tech start-up off the ground.