Big win for Creative in Apple iPod lawsuit
Singapore's Creative Technology has scored a big out-of-court settlement in its patent lawsuit against Apple. Under the terms of the settlement, Apple will pay Creative US$100 million to license a software patent for use in iPods and other products. Creative on the other hand gets supply iPod accessories under the "Made for iPod" programme as part of the deal.
Money apart, being let into Apple's iPod revenue stream is a great opportunity for Creative. The Singaporeans never got their media players into the public cynosure like Apple did with the iPods, despite being first out of the blocks.
Part of the reason for that has to be Creative's lacklustre PR effort. Last time I had any news about Creative, let alone products to try out, was about four years ago. Sure, I keep an eye on Creative nevertheless, but it would be nice if they bothered to reciprocate.
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Comment by ipod converter, on 6-APR-2007 17:49
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Comment by charmaine, on 18-JUL-2007 16:27
hae all um i would really like to win this i pod becouse every time ive entered something ive never won and i really love music and all my friens have one and my parents think its a waste of money :(
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Comment by Alic Stone, on 10-JAN-2007 22:02
I love Creative, this gives them more of an opportunity to branch out, and advertise more! I bought a Creativ ZEN VISION:M and it is soooo much better than an apple ipod. I can't stand iPod or Apple for that matter, why would you name a horrible company after the worlds most delicious fruit!? I can't call those fruits apples anymore, I have to substitute it, (I call apples "Microsofts") just so I know that I am not advertising for Apple Inc.
-Alic