Dick Smith Electronics abuse of Price Promise

By Ross Colebrooke, in , posted: 4-Dec-2009 17:08

I was wanting to have a go at the xbox online gaming service... which I have still not tried out. I thought I would try Bond and Bond, Noel Leeming and Harvey Norman first, as they had offers availble for employees of the company/group I work for.
All of the stores in Porirua did not have stock, so I wandered over to DSE to ask if they will price match Bond and Bond / Noel Leeming, at their normal retail price, as I did not feel like driving out to Lower Hutt where I had been told it was in stock.

DSE did have it in stock, and I was told they would need to check with the manager, 10 minutes later I was told that they can only price match 'LOCAL' competitors who have it in stock. This is despite their own advertising saying that the competitor must only have a retail store, with no indication of it having to be local.

From the DSE mailer 01/12 - 14/12, Page 22
Price Promise Full Terms and Conditions:
Price Promise: The be eligible the following conditions must be met: Competitor must have a retail store. Price comparisons must include all delivery charges, and bonus offers. Product must be identical (e.g. same brand/model/colour). Confirmation of competitor's price is required. Excludes exlusive models. Competitor must be in stock (not available for back orders). No bulk purchases, retail quantities only. Excludes competito's clearance lines, limited sotck offers or Member / Club / Internet prices.

I disputed the fact that I could goto a Lower Hutt store, where there was stock, and buy it at the $69.99 price. But apparently, they can only do the price match to local stores. They implied local as being the two stores across the car park.

Has anyone else had the same thing happen to them at DSE stores?

Disclaimer: I am an ex-DSE employee.

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Comment by Pebbles, on 4-Dec-2009 18:23

I think they just fail out there. We would match it! Ps yeah I am back at Dse

Author's note by rscole86, on 4-Dec-2009 18:28

Thanks Pebbles, but I still do not feel like going out to the Hutt Valley :P Maybe in the weekend. Or I will just be lazy and pay mightyape the extra money

Comment by hellonearthisman, on 4-Dec-2009 19:40

Miter match within 30 kilometres.

Comment by Anon, on 4-Dec-2009 21:37

That's a load of crap, it's all Jeevan. We're told to match it anywhere in NZ - this even came up at training recently, and we were told it didn't matter if the store was in auckland - as long as it isn't an online only retailer. Jeevan's full of it.

Author's note by rscole86, on 5-Dec-2009 17:15

Thank you Lower Hutt for doing what you promise! Though the technology store were not too keen on doing it, they did in the end.

And sorry Pebbles, I should have seen you first, but empty hooks scare customers away.

Comment by friedCrumpet, on 6-Dec-2009 14:49

DSE Technology in the Hutt have matched prices twice for me, both online prices I might add.  Mighty Ape (on Friday) and Ascent (some months ago).  In fact they even beat the Ascent price without me asking.

I guess it's luck of the draw who you talk to.

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Ross Colebrooke
New Zealand