Sella.co.nz, an alternative to TradeMe

, posted: 4-Sep-2009 13:24

The next time you want to buy something online, give www.sella.co.nz a try first! Sella is an APN website and has grown substantially over the past months.

All the products I have listed on Sella are at least $10 cheaper than the same products I have listed on TradeMe, this is because of Sellas “no fees’ policy which I pass all savings on to the customer. I’ve had good success with Sella, it’s been worth while listing products with them. They also tend to do a better job at indexing their listings in Google and getting relatively high positions.

TradeMe is a very powerful website, there’s no disputing that! But wouldn’t it be great to have two major players in the online auctions market? I don’t mind paying fees for selling a product and I don’t mind if Sella eventually do start charging fees but I do believe TradeMe’s fees are a bit too high.

There have always been smaller online auction sites around, such as Zillion.co.nz. The problem with these sites is that they have no selling point – why would someone spend $10 to active their account only to sell to an audience 50 x smaller than TradeMe?

At least with Sella, there is no risk involved – that’s the key difference between Zillion.co.nz and Sella.co.nz


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Comment by tonyhughes, on 4-Sep-2009 13:37

First TEN items I compared (brand new, same brand/model) were all exact same price on both TM and Sella.

A search for "guitar" (a very common item) yielded 377 results on Sella but over 3,000 results on Trademe (ONLY counting the 'instruments' section).

Once a year or so I revisit the pretenders, and basically, they all still suck ass. Including Sella.

So yeah, I quite happily pay Trademe fees to reach a HUGE market, and I do my buying there because there is so much choice, and prices are generally the same as elsewhere.

Expert summary:

Sella: FAIL (still)
Trade Me: pwns


Comment by Sellanz, on 4-Sep-2009 13:54

Thanks mate - much appreciated to hear your positive feedback. We've been growing like crazy in the last 2 odd months, got 359,000 users in August, still under 10% of trademe, but its a long term game, and I'm very happy to play that. 
Sella is JV between myself and APN - 50/50 - we did the finda.co.nz site together until it was sold. The big difference I wanted sella.co.nz to be is free - no questions asked - eventually, and I mean 3 to 4 years away, we should have enough traffic and sales etc to make it worthwhile for people to list. 
We built finda into a site with 750,000 + users each month and 220,000 businesses in 3.5 years, so I'm confident we can do something similar with sella. 
Unfortunately some people expect a new site to go live and be populated with 1 million listings from day dot, this is not going to happen, and trademe was once small with only a few thousand listings and users. 
We are averaging 3,500 new registrations a week, and have already cracked the 100,000 member level. Bids per day are into the thousands and we are selling over 1,000 items a week - again, still small, but when its growing every week, give it another 6 months and we will see where we are. 
Alot of people think sella was simply a rebranded sellmefree, I can tell you that it was completely built from the ground up, and I consider it launched in January 2009, which is when I started concentrating on it after selling finda.co.nz. 
cheers Shane founder sella.co.nz


Author's note by simon14, on 4-Sep-2009 14:04

Tonyhughes, you’ve pointed out the obvious.

Of course TradeMe is going to have more listings than Sella – everyone knows that. I was simply suggesting that people give Sella a go, to try and increase their user base and success, resulting in more competition in the market

Regarding your point with prices being the same, I can’t say that everyone will have lower prices; I was only saying I made my prices lower as there weren’t as many overheads to cover

Sellanz, thanks for leaving your comments 


Comment by Stephen Feldon - Kodak Express Levin, on 4-Sep-2009 15:15

Great to see sella getting good exposure, don't forget they sponsored the "big night in" and have big clients like Air NZ with their $1 international travel auctions. I too have sold products on the other site but have found the guys at Sella far more helpful and keen to support other small online business like mine. I wish Sella all the best and I'm positive they will succeed with this as their service is second to none and FREE. no 0900 phone numbers with them. Glad to see them getting the recognition they deserve.


Comment by Stephen Feldon - Kodak Express Levin, on 4-Sep-2009 15:16

Great to see sella getting good exposure, don't forget they sponsored the "big night in" and have big clients like Air NZ with their $1 international travel auctions. I too have sold products on the other site but have found the guys at Sella far more helpful and keen to support other small online business like mine. I wish Sella all the best and I'm positive they will succeed with this as their service is second to none and FREE. no 0900 phone numbers with them. Glad to see them getting the recognition they deserve.


Comment by Gary, on 7-Sep-2009 14:10

I think the concept of Sella is great. But joining up with APN - Not great. I understand that partnering with such a massive site brings good optimisation etc but APN. They are not a loving company (I have heard). I admint I have not worked there before or even with them but I am just saying a multi national giat like APN are still a multi national giant. Dont forget that. Sellanz (Shane) - Good on you. I am intruiged to know though how you over come the fact the people expect you to not grow but rather 'start' with similar results to trademe right off the bat? It is a common fault and tradgedy that people even compar Sella to tradme in these early days. The whole point is to get behind a competitor (like Sella or Zillion) and help it grow - not say, oh less of this therefore it is not a good site. Please tells us the trick to over coming this. Choice


Comment by Kelvin Lai - Web Development Auckland, on 24-Sep-2009 13:07

Business won't reach the top on the first day and Yes Sella is growing extremely fast. TradeMe fee is too high and they have too much rules. I don't mind to pay a small fee but keep something free is always good for customers. More competition is good for the market. I really look forward to see Sella become one of the NZ best Auction site and keep it free.


Comment by Roy Rodriguez, on 4-Oct-2010 06:30

Hi all, what about writing about other players in the market. independent companies that do not have the support of the tycoons, companies like http://www.up4sale.co.nz shopping cart ecommerce software, free auctions stores site. Browse, swap, bid, buy, and sell online up4sale.co.nz up for sale, Up for sale NZ online shops. Roy Rodriguez has been appointed Chief Executive Officer for Auckland ecommerce solutions software developer Up4Sale Ltd. Rodriguez joins the company from ProjectPartner.com, where he was business development manager, and has extensive experience in management, sales, marketing and engineering roles in the technology and security markets in New Zealand and his native Israel. Rodriguez brings his technical expertise, leadership, relationship building abilities, vision and leadership required of this significant role. Rodriguez holds MBA and Electronic Engineering degrees. Up4Sale NZ Ltd. (http://www.up4sale.co.nz) is New Zealand's leading free online auctions and online stores shopping marketplace (online mall). It is a growing collection of small businesses' online stores in New Zealand, allowing small businesses to create and maintain their own online shops (ecommerce online shopping cart), without the complexity that involved in purchasing and developing an expensive stand alone ecommerce software solution. Members of up4sale.co.nz can create an online e-commerce storefront, generate sales, process credit cards in real-time, communicate with customers, invoice their customers and monitor shop visitors. Up4Sale store plans designed to suit every budget and need, and online store membership plans start from less than a $1 a day. (source: http://www.up4sale.co.nz)


Comment by Roy Rodriguez, on 4-Oct-2010 07:02

Hi all, what about writing about other players in the market. independent companies that do not have the support of the tycoons, companies like http://www.up4sale.co.nz shopping cart ecommerce software, free auctions stores site. Browse, swap, bid, buy, and sell online up4sale.co.nz up for sale, Up for sale NZ online shops. Roy Rodriguez has been appointed Chief Executive Officer for Auckland ecommerce solutions software developer Up4Sale Ltd. Rodriguez joins the company from ProjectPartner.com, where he was business development manager, and has extensive experience in management, sales, marketing and engineering roles in the technology and security markets in New Zealand and his native Israel. Rodriguez brings his technical expertise, leadership, relationship building abilities, vision and leadership required of this significant role. Rodriguez holds MBA and Electronic Engineering degrees. Up4Sale NZ Ltd. (http://www.up4sale.co.nz) is New Zealand's leading free online auctions and online stores shopping marketplace (online mall). It is a growing collection of small businesses' online stores in New Zealand, allowing small businesses to create and maintain their own online shops (ecommerce online shopping cart), without the complexity that involved in purchasing and developing an expensive stand alone ecommerce software solution. Members of up4sale.co.nz can create an online e-commerce storefront, generate sales, process credit cards in real-time, communicate with customers, invoice their customers and monitor shop visitors. Up4Sale store plans designed to suit every budget and need, and online store membership plans start from less than a $1 a day. (source: http://www.up4sale.co.nz)


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