Apostrophe

, posted: 21-Jul-2008 13:55

Look at this sign in a Vodafone store:



which I've taken from this forum thread, do you notice anything missing.  That's right, a FREAKING APOSTROPHE.  Hawke's Bay has an apostrophe.  A business in Hawke's Bay you'd think would know this.  I mean, it has not just randomly been placed there, it is there for a reason. 

Vodafone is obviously not alone in their blitheness towards the humble apostrophe in the business world, nor are they the worst offender.

Take Hornby Mall in Christchurch (or "The Hub" or whatever they call it these days), at the top of the escalator up to the roof car park they have a large helpful sign regarding good and bad ways of utilising the escalators (I believe a number of people have been injured on the escalator). 

If I get a chance I'll take a picture and add it to this post later, but in short the sign is split in two, one half (spelling in context) for "DO'S" and the other for "DONT'S", come on people, it's not that hard, the first one needs no apostrophe, and the second one, they have omitted a required apostrophe between the N and the T to indicate the contraction of NOT and have added this rogue apostrophe after the T where it makes no sense at all.  That's a TRIPLE FAIL!



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Permalink to Apostrophe | Add a comment (6 comments) | Main Index




Comment by kiwitrc, on 21-Jul-2008 14:18

Yep its the end of the world alright.


Comment by TomAckroyd, on 21-Jul-2008 15:26

Look at this geekzone blog entry:

http://www.geekzone.co.nz/sleemanj/5437

which I've taken from geekzone, do you notice anything missing. That's right, a FREAKIN APOSTROPHE MOANER WHO ALSO CAN'T SPELL AND DOES NOT UNDERSTAND BASIC GRAMMAR. Geekzone is visited by a lot of geeks. This includes grammer and speeling geeks. A blog poster on Geekzone you'd think would know this. I mean, it has not just randomly been placed there, it is there for a reason.



Geekzone ranters are obviously not alone in thier blitheness towards humble grammar in the online world, nor are they the worst offender.



Take sleemanj's post today, at the top of the post it takes him less than one sentence to commit threee basic erorrs of grammar.



I got the chance to copy and paste it and add it to this post, but in short his post, while full of apostrophe spleen, also contains 87 much more egregious grammatical and spelling errors. That's a MULTIPLE FAIL!


Comment by Also pedantic, on 21-Jul-2008 15:42

According to a number of sources, while named after Sir Edward Hawke, it is commonly written as Hawkes Bay and the use of an apostrophe is optional.



You may also wish to correct the spelling of their in your post.


Author's note by sleemanj, on 21-Jul-2008 15:51

I got the chance to copy and paste it and add it to this post, but in short his post, while full of apostrophe spleen, also contains 87 much more egregious grammatical and spelling errors. That's a MULTIPLE FAIL!


I make no apologies for my own failings when typing a blog post in a system which doesn't have a spelling check system, nor a particularly fine preview system.

People who make signs, print or paint them, and hang them up for the world to see (in the case of Hornby Mall, for posterity) however one would expect to have taken somewhat more time over such matters than a random rant from a blog poster.


Comment by alasta, on 21-Jul-2008 16:37

Actually Hornby Mall deserves a quadruple fail because "do" and "don't" are verbs and shouldn't be used as nouns as they have been in the context of that signage.



In the English language verbs do not recognise any distinction between singular and plural.


Comment by lugh, on 22-Jul-2008 10:22

Personally, I find the way they've split the word "online" into two separate words more aggravating.


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James Sleeman
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New Zealand


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