Tracking the tracks at Tech Ed New Zealand


Lou Carbone at Tech Ed New Zealand 2007: the best keynote ever

, posted: 13-Aug-2007 16:56

The Tech Ed New Zealand 2007 keynote was earlier today, and I was blogging live about it - hence the "timeline" feel in my previous post.

The Keynote for this year's Tech Ed New Zealand was delivered by Lou Carbone. I had the opportunity to chat with Lou about his keynote afterwards in the media room and I was as impressed with him after the keynote as during.

It was in my opinion the most interesting keynote I have ever attended. I have been to International CES, Microsoft MVP Summit. I've seen Bill Gates three times already (twice at International CES, once at Microsoft MVP Summit), I have seen Steve Ballmer, and numerours other people.

But Lou delivered a great message - about user experiences. About emotional experiences and how companies fail at delivering those, and how companies who succeed in doing this do so well in the marketplace.



He had the right visual support at the right time, his voice, and most importantly the content were right on the mark.

I bet many of the technical people present there today didn't realise, until now, the impact of their contributions. I hope they do now.

Lou Carbone also authored the book "Clued In: How to Keep Customers Coming Back Again and Again" (Amazon link). If you are attending the Tech Ed, look for a discount voucher in your swag bag!

I am not the only one impressed. Kev Dally liked it too. And Nigel has posted a "behind the scenes" story about this keynote.



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Other related posts:
Registrations open for Microsoft Tech.Ed New Zealand 2010
Connect with your local .Net user groups
Microsoft Tech.Ed Online: Office and UC






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Microsoft Tech Ed New Zealand is a technology event run by Microsoft New Zealand. The Microsoft Tech Ed New Zealand 2010 is happening in Auckland (New Zealand), 30th August - 1st September 2010, at the SkyCity Convention Centre. If you are attending the Microsoft Tech Ed New Zealand 2010 and would like to contribute with stories, profiles, and feedback please contact us. This blog is written by Mauricio Freitas and published by Geekzone.



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