Tracking the tracks at Tech Ed New Zealand


ActionThis launches during Tech Ed New Zealand 2007

, posted: 15-Aug-2007 10:44

New Zealand-based ActionThis launched their product based on a software + service approach during the Tech Ed New Zealand 2007.

ActionThis CEO Edward Robinson and Chris Auld did a session on the Voice of the Customer track, "Software Plus Services on the Microsoft Platform: How We Built ActionThis".

Soon afterwards they were joined by Chief Marketing Office Tim Howell and Chief Technology Officer Derek Watson to meet the press and provide first hand information about this new service.

In summary ActionThis is a task management workflow framework, completely integrated to tools a vast majority of users are comfortable with, and making it available as a platform for expanded services provided by others.

Users can access the service from web browser directly on the site, through a SharePoint server or even through desktop tools such as Microsoft Outlook and Microsoft Project.

The service provides the infrastructure so that other companies can develop their own services bolting the framework into their offering. For example you could develop a new project management service and use the ActionThis task management engine as the background platform.

The company worked to focus in features they could provide value for users. For instance they don't have storage facilities with large datacentres, instead using Amazon's S3 service to store information in the cloud.

ActionThis also bet on a viral approach. Users don't need to be all provisioned in the system before using it. If anyone create a task and assign to a friend, an e-mail item is sent, and if the friend is not using ActionThis yet s/he will have the opportunity to sign up on the spot and start using it.

The viral aspect is not much different from social networks where you can invite friends, and each project would similar to "groups" those social services offer.

Even though the company is based in New Zealand, they are aiming to the international market from the start. CEO Edward Robinson used to work for Microsoft Corp in Redmond (U.S.) and was a program manager in the Visual Studio .Net team, as well as Lead & Group Program Manager in Content Managerment Server and SharePoint Portal Server. The company did try to impress international users, including utilising the American spelling in all their material, to prevent the "cultural shock" of using the British spelling more common in New Zealand.

ActionThis is coming live pretty soon, as soon as some patent procedures are finalised. The pricing model is on a per seats basis (and I was told a free version would also be available).



Tag(s):     


Other related posts:
AvePoint at Tech.Ed New Zealand 2009
Who is at the Microsoft Tech Ed New Zealand 2008 marketplace?
Intergen at Microsoft Tech Ed New Zealand 2008






Add a comment

Please note: comments that are inappropriate or promotional in nature will be deleted. E-mail addresses are not displayed, but you must enter a valid e-mail address to confirm your comments.

Are you a registered Geekzone user? Login to have the fields below automatically filled in for you and to enable links in comments. If you have (or qualify to have) a Geekzone Blog then your comment will be automatically confirmed and shown in this blog post.

Your name:

Your e-mail:

Your webpage:



Microsoft Tech Ed New Zealand is a technology event run by Microsoft New Zealand. The Microsoft Tech Ed New Zealand 2010 is happening in Auckland (New Zealand), 30th August - 1st September 2010, at the SkyCity Convention Centre. If you are attending the Microsoft Tech Ed New Zealand 2010 and would like to contribute with stories, profiles, and feedback please contact us. This blog is written by Mauricio Freitas and published by Geekzone.



Most recents posts

MS Communities Summit 2010...
Registrations open for Microso...
Connect with your local .Net u...
Microsoft Tech.Ed Online: Offi...
Microsoft SQL Server MVP Brad ...
Unleash your development poten...
One for the IT Professionals: ...
Microsoft Tech.Ed New Zealand ...
Microsoft technologies and the...
Ben Gracewood talks about secu...


Recent comments

teched on Registrations open for Microsoft Tech.Ed New Zeala: Thanks folks!...

MikeSkyrme on Booth Babes at Tech.Ed New Zealand 2009: No harm done, the girls were there to do a job, which in this case was 'promote ...

Lisa on Booth Babes at Tech.Ed New Zealand 2009: I too was expecting to see some actually hot chicks when my bf linked this to me...

adam mork on Microsoft Tech.Ed Online: Office and UC: Hi Chris, great speech at SPC2009 on open xml. Any idea when the new 2010 docume...

d3Xt3r on Loke Uei Tan talks to us about Windows Mobile 6.5 : But the "improved UI" sucks. Well, the today screen anyways. Titanium just doesn...

tonyhughes on Security: Treat your input like trash.: Ohhhh... you are a developer. That explains a lot....

mattyboy2 on The technology behind Microsoft Tech.Ed New Zealan: Any idea when the videos of the sesions are gonna be uploaded to the official Te...

Flemming Riis on Distributing and monetising Windows Mobile applica: -- If an application is approved but later removed from the marketplace it will ...

Kyanar on Distributing and monetising Windows Mobile applica: You forgot to mention that refunds which are for any reason other than Microsoft...

chchgirlgeek on Booth Babes at Tech.Ed New Zealand 2009: Well Im a 'gurl' who works for Gen-i and I was quite unimpressed at the presence...