Tracking the tracks at Tech Ed New Zealand


Distributing and monetising Windows Mobile applications with Windows Mobile Marketplace (and some bad pictures)

, posted: 15-Sep-2009 16:05

I've just attended the Microsoft Tech.Ed New Zealand 2009 session "Distributing and Monetizing Applications through Windows Marketplace Mobile" facilitated by Loke Uei Tan, Sr Technical Product Manager with the Windows Mobile group at Microsoft.



Sorry for the poor picture quality - light inside the room was conspiring with my poor photography skills against good quality...

Loke Uei is responsible for creating and deploying technical resources and content to over 1,000 field evangelists within Microsoft on all Windows Mobile topics and technologies.

During this session Loke Uei gave us a first glimpse on the latest version of Windows Marketplace for Mobile, a new feature being introduced with Windows phones based on Windows Mobile 6.5, launching from early October, and being released soon after as a free download for existing Windows Mobile 6.0 and Windows Mobile 6.1 devices.



Loke Uei told the audience about the characteristics of a good on-line marketplace - the most important for developers is perhaps the discoverability. There are already thousands of Windows Mobile applications available for purchase through third party online stores, but all those require the user to be able to use the web from a PC, download an install file, tether their mobile device, transfer the file and install the application.

Windows Marketplace for Mobile cuts through this long process allowing users to find applications directly from their mobile devices, as well as managing download and install without having to get near a PC.

Another characteristic of a good on-line store is "confidence", and Loke Uei says users will have confidence when purchasing their mobile applications because of an automatic instant refund process. Refunding will be available up to 24 hours from when the application is purchased and users will have the right to return the purchase with no questions asked.

We had a live demo of the latest version of this marketplace for mobile - which Loke Uei says was only possible because he got the "Go ahead" minutes before the session started:

Things developers should know:

- Revenue sharing is always 70/30 for developers. Even if an operator enters the mix, Microsoft will pay the operator share from their 30%.

- It costs US$99 to enroll your first applications - up to five "slots". Upgrades are free. New apps after this will cost US$99 each.

- Changing an application from "free" to "paid" is not considered an upgrade.

- Microsoft has a set of guidelines - applications have to follow these. For example applications that replace core functionality will be rejected. Mapping/routing applications will be rejected. Some applications may not be available in all markets.

- The marketplace launches in 29 countries - including New Zealand.

- Developers are paid through EFT, currently currencies include US dollars, Japanese Yen, Euro, Australia dollars, British pounds.

- If an application is approved but later removed from the marketplace it will then be automatically removed from all mobile devices.

- The marketplace client software will show available updates and users can choose to install them when they want.

- Software can be reinstalled and activated up to five times - for example if you lose your mobile device or change devices.

- Developers are able to specify hardware requirements that will be checked before the software is purchased.

- Even if an application is rejected from the marketplace it is still possible for developers to sell it through other channels.

Overall a good session with lots of questions. At the end Loke Uei reminded the audience about the "Race to Market Challenge", a competition to find the #1 application in the Windows Marketplace for Mobile - with a Microsoft Surface table computer as first prize.



Other related posts:
Registrations open for Microsoft Tech.Ed New Zealand 2010
Connect with your local .Net user groups
Microsoft Tech.Ed Online: Office and UC








Comment by Windows Mobile Freeware, on 15-Sep-2009 17:17

If an application is approved but later removed from the marketplace it will then be automatically removed from all mobile devices. [ BAAAAAD ] Revenue sharing is always 70/30 for developers. Even if an operator enters the mix, Microsoft will pay the operator share from their 30%. [ Good news for developers ] - Even if an application is rejected from the marketplace it is still possible for developers to sell it through other channels. [ Good ] thanks for all this info mate...


Comment by Windows Mobile Freeware, on 15-Sep-2009 17:23

If an application is approved but later removed from the marketplace it will then be automatically removed from all mobile devices. [ BAAAAAD ]

Revenue sharing is always 70/30 for developers. Even if an operator enters the mix, Microsoft will pay the operator share from their 30%. [ Good news for developers ]

- Even if an application is rejected from the marketplace it is still possible for developers to sell it through other channels. [ Good ]


thanks for all this info mate...


Comment by Kyanar, on 20-Sep-2009 17:55

You forgot to mention that refunds which are for any reason other than Microsoft nuked your app will not force the developer to pay the commission back to MS - unlike the Apple App Store where the developer is about about 140% of what they were paid.  I took great pains to ask that question!
Though I also thought "can developers opt out of refunds" was perhaps the dumbest question asked.


Comment by Flemming Riis, on 21-Sep-2009 08:38

-- If an application is approved but later removed from the marketplace it will then be automatically removed from all mobile devices. please factor in roaming charges so its possible to switch up this call home feature when roaming


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Microsoft Tech Ed New Zealand is a technology event run by Microsoft New Zealand. The Microsoft Tech Ed New Zealand 2010 is happening in Auckland (New Zealand), 30th August - 1st September 2010, at the SkyCity Convention Centre. If you are attending the Microsoft Tech Ed New Zealand 2010 and would like to contribute with stories, profiles, and feedback please contact us. This blog is written by Mauricio Freitas and published by Geekzone.



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