For example, this one is from my Luigi Cappel blog. It’s deliberately small so you have to go visit one of my latest posts to see it better.
So I got to thinking about what we want from these tools. Fundamentally we want them to be easy to use and relatively intelligent, for example if we want to tweet about the blog, we want the tweet to be include the headline as well as the link. It would be cool if you could highlight some text and it incorporates the selected text. But now I’m getting into the features of the linking tools rather than the bundle in a plug in app.
A couple of things I would like to see are:
- The ability to control the order of the social media offered.
- One that is regularly updated with new social media apps that come up.
- The ability to pick which individual linking tools to use, effectively make your own plug in without having the knowledge to code it.
- An analytic suite that allows you to do historical search on what information was shared with which social media and how often.
So the question for you is, what do you use/like and why? What would you recommend for a WordPress blog for someone like me who doesn’t do code? Does what I’m asking for already exist?
I’ve been reading article in The Futurist by Rolf Jensen, Chief Imagination Officer (I like that title!) of Dream Company in Denmark who compares today’s society to the first Renaissance. Gutenberg’s Press accelerated the spread of new ideas, and the golden age sprung out of the middle ages where much of the world was controlled by a religious hierarchy.
We have a similar break-up to political hierarchy’s now, particularly in but not limited to the Middle East and Europe, and like the Gutenberg Press, Social Media is now making important information available to the masses, most significantly in real time. This means that it isn’t possible for governments and corporations to use smoke and mirrors quite so much. With trending information, we can see right past the kaleidoscopic obfuscation to what is really going on.
Here are some interesting statistics that Rolf shared in his article in The Futurist:
- From Pew Research: In the 1960′s 75% of the US public trusted their Government. In 2010 the result was 25%!
- The European barometer polled UK voters in 2005 and found a trust level of only 34%. In 2012 that was down to 21%.
- CEO’s of large corporations are trusted by 45% of the US population (almost double the number that trust their politicians, that’s positive isn’t it?)
- Gallop says that teachers are trusted by 84%. That’s great news isn’t it. What a shame they get one of the smallest parts of the budget!
As an example, in my new eBook, Buying a House – Using Real Estate Apps, Maps and Location Based Services, I speak a lot about using social media to research where to live. I cover questions like where to find people who are like you, or people who can tell you about a suburb or area, who have nothing to gain by sharing that information. Who can you trust to give you honest information?
I feel very grateful to live in such exciting times where the power is gong back to the people. Of course ‘the people’ do have to take the power and whilst everyone subsequently had an opinion on Mayor Len Brown’s indiscretions, only 33% turned up to vote in the Auckland local Government elections. I do like the saying ‘You get the Government you deserve’.
So who do you trust? Who do you go to for advice? How are you going to use the information now available to you, to help build the world you want for yourself and your children? How will you contribute?
I have a passion for learning, which is really essential in our business because, whilst Jon, Roy and I have a wealth of experience between us in our respective fields, in order to be industry leaders, we have to continue to stay ahead. As James H Lee wrote in the Mar-Apr issue of Futurist Magazine last year “The new norm is for people to maintain and develop skill sets in multiple simultaneous careers. In this environment, the ability to learn is something of a survival skill”.
I’ve just finished reading Jeff Jarvis’ recent book ‘Public Parts’ because privacy is something that is hugely important to us in this mobile world where we are sharing our locations, interests and habits. in order to develop applications and solutions that provide people with the experience, as Google recently put it, “before they even know they want it”, we need to also be cognizant of a huge responsibility. We need to protect people’s information from the wrong people and also make sure that people have access to the information that ‘we’ have about them and give them the right to revoke that access, where it doesn’t already form an un-erasable digital footprint.
I have now started reading Dan Sarker‘s 2012 book COLLABORATE! The Art of We. Our business at Imersia is founded on collaboration. It is how our team has evolved and it is how we work with our clients. We don’t look to do a job for a client, we look to get involved in their business and in many cases offer them the opportunity to get involved in ours. I have always maintained that 1+1=many.
Many companies fear collaboration, that it will take away their competitive edge. Many companies believe that they are the best in the world and look through jaundiced patronizing eyes at their competitors, believing they know what hey are doing and thinking and that they are inferior. Their assumptions on all of these things are generally just that, assumptions.
Collaboration is the way that new business leaders are emerging and in fact are all around us. Look at social media for example. Twitter, TomTom (although we have struggle to communicate with them about them), Facebook, Microsoft, Imersia, Foursquare, Spotify, LinkedIn all have API’s. That’s just an example of today’s web world.
Collaborations of course exist everywhere. Air New Zealand Taxis is a collaboration between the airline and a number of taxis. There are examples of shoe shops and cafes collaborating. Buy shoes and get a free coffee next door, buy a coffee and get a discount on your shoes.
Sometimes it is more difficult to know who t collaborate with or even come up with a collaborative idea. That’s where we come from. Anyone who knows us, knows that we are an idea factory. We come up with cool ideas every day, that’s part of the fun of our dynamic. Because our business is marketing support and inventing cool stuff, especially in the mobile space and we are on the leading edge, we can help your company come up with cool ideas. We will collaborate with you, ensuring that the ideas we come up with fit nicely with your business and its ideals and goals. We can also introduce you to useful partners who can help you and work with you. They may be academics, students, agencies or other companies that are complementary to your own.
As Dan Sanker says in the footnote of the book cover “combining capabilities to create new opportunities for success”. Success is what we all want in 2013 isn’t it?
I no longer subscribe to a daily paper. I do scan the office copy and have a Firefox widgetthat gives me access to my local paper the New Zealand Herald although they haven’t updated it since March and it doesn’t work properly with the latest Firefox version.
Where I get most of my news from is in fact Twitter. Lots of people still don’t understand the power of Twitter. I’ve found it is the best way to get up to date information about what is going on locally and internationally. If I want to get information, I simply do a search on my Twitter client, Hootsuite, which I can save as a stream so I don’t have to keep searching.
In addition, I use the paper.ly service and have 2 daily Twitter newspapers where the content is generated by the people or businesses I follow. I have 2 daily papers. One is for my generic Twitter account, and the other is for my songwriting business.
The service I use is called Paper.li and my daily online newspapers which you can subscribe to for free are the Luigi Cappel Daily and the other is my Cappel Music paper. I can go to either of these papers and read stories that are of interest to me. The reason I can do this, is because it aggregates Twitter stories with links from people I follow.
A benefit of this is that it focuses me on following people that have something to say that I am in fact interested in. So if you follow me on Twitter you will see that I typically hover around the 2,000 follows as opposed to some people who follow and collect people like they were trying to follow everyone. If I follow you and your tweets don’t interest me, I won’t be following you for long. Doesn’t mean you don’t have something valid to say, just that I only have so much time and there is so much going on.
So my newspaper has a front page and today it includes stories such as Google TV devices being delayed, South Korea’s military exercises, arrests in a UK terror plot, the latest in the Pike River Coal Mine Disaster, faulty Kindles and more. There is a Stories Page, an Arts and Entertainment Page, a Technology Page, and more. You can even subscribe to my paper, or make your own and its all free.
I mentioned searches on Twitter for news as well. I won’t go into hashtags, you can google that if you are interested, but for a couple of examples, here is a search on Heathrow, which has been closed for several days because of snow and ice. The best way to find out what is going on is from people who are there. You’ll probably find photos and lots of human interest stories as well as the latest information. Interesting as I write this, Sky News were saying on TV that Heathrow Airport doesn’t want their cameras at the airport interviewing angry people waiting for their delayed flights.
Another topical example is North Korea which is obviously of great concern to those of us who don’t want to see a new war front.
This isn’t the only way I get news, I also have an iGoogle page which is my RSS feed aggregator. I keep standard news searches there for things that interest me as well as tools such as currency converters, time zone calculations so I don’t miss my online tutorials from Berklee Music out of Boston, weather forecasts and lots more.
So do I need a print newspaper? No. Is that good? Well putting my ecological hat on, according to Wikipedia, 35% of all trees felled are used to generate paper. Newspapers must be a massive proportion of that. We know that we need trees to combat climate change, so I’m doing my little bit:)
I told her about the Location Innovation Awards and asked her what she would think of an application that would allow her and her friends to use SMS or a Java application that they could download into their mobiles and let each other know where they are, what their ststus is (e.g. lunch or study period) and be able to catch up in real time or schedule a meetup.
I think a lot of application companies forget about the 14-18 age group when they develop mobile based applications, even though telcos know that more than 50% of mobile phone data traffic comes from social networking applications (is that an example of disruptive technology?) such as Bebo and Facebook or in countries like The Netherlands, Hyves all of which already have networks for specific schools and colleges. These young people are almost physically attached to their mobiles and are all but neurally connected and would adopt an application like this without a momemnt's hesitation.
So her response? "That would be awesome!"
So if you are thinking about still entering the Location Innovation Awards, get your thinking cap on and invent a new future for yourself, entries are free but you have to have your entry in by 16 February if you want to win one of the great prizes. Don't forget, you don't have to be capable of creating the application, but you do have to be capable of documenting the concept and understanding at least the principle of how it would work.
How would an application like this generate revenue? Sponsorship or branding would make a lot of sense. It could be sponsored by a brand such as Subway (just an example), who are already running SMS applications such as ordering your sub (Just a comment, I think it's a little short sighted to only let people learn about the application by downloading a PDF) before you get to the store so you don't have to stand in line. An application like this could be combined with the Customer Loyalty card, i.e. you have to register online with Subway to download the free application and you will also from time to time receive promotions such as electronic coupons that you can redeem instore either as an image of a bar code that the scanner can read or simply by showing it to the cashier.
Of course it doesn't just have to be for high schools, but would also be just as popular with universities, where the institution can also participate by assigning short codes to identify different parts of the campus. This would be a great solution to launch on Orientation Week when all the first year students struggle to find teir way around campus.
The application could then also be used within the institution for games such as treasure hunts, or to advise students of events such as concerts, assemblies, sports events and other activities either en masse or by subscription to interest groups, mirroring application concepts as found on the social networking sites, using a location based concept which, with the shortcodes where the devices don't even need GPS or triangulations to understand the location details.
I could go on with concepts such as short code translation into full location names, campus maps, opt-in and networking rules, other things the schools or universities could use this technology for, but then I would be completing the entire competition concept entry and you would have nothing left to do.
So, have these ideas got your thinking juices flowing? Do you have some great ideas? Well you only have 2 weeks to go before your entry has to be in. Sign up today at www.locationinnovation.co.nz and get your entry kit. You could be flying to the Where 2.0 Conference in San Jose, fully paid for by GeoSmart Maps Ltd, in May this year or winning one of the other great prizes.
Yes, the upload when you add 101's that you have done, or want to do, is slow. This functionality got lost in the translation and obviously you should be able to tick all the relevant ones and then upload them all at once instead of one at a time. Unfortunately between New Zealand and India this got lost in the translation and the option was have it fixed and delay another few weeks, or go with it for now and have it improved in the next revision, which is part of the reason why I am asking you to try it, so that you can give us constructive feedback and ideas on things we can improve or add.
Haven't tried it yet? It's at the link below
Imho it's a fun app and given the cost of travel constantly rising, there are lots of cool things you can do in New Zealand and the social networking component means that you can find friends to share this with, feel free to send me a Friend Request too:)
We have just finished our first facebook application which you can find and try at http://apps.facebook.com/aatravelmustdo/.
It's called 101 Must-do's for Kiwis and is a social networking site about the 101 best places in New Zealand which allows you to select the places you have been to, the ones you want to do and invite friends to do them with you. It also allows you to upload photos and comments and blog. To plan your trip you can also go to a map page where you can view the 101's, plan your trip with accommodation etc.
This was our first attempt at a facebook application and also our first attempt at using contract developers in India. Fundamentally it is great imho although there is lots of room for improvement, such as being able to select all your 101's rather than one at a time (which was actually in our spec but got lost in the translation).
If you have facebook, I would love you to try it and if you like it tell lots of people. If the application gets lots of users we will be able to get resources to do an improved version 2.
If you have constructive criticism, please share it with me as well as any ideas you would like to see in the next release.
I'm not taking credit for this app. I was wanting to develop an LBS application for Facebook and then learned that one of my colleagues was already farther down the track, so I jumped on her bandwagon. This was the first time she had ever spec'd out a software application so much kudos to her.
Anyway, please give it a try and if you like it, drop me a friend request:) Luigi Cappel
The problem is that there are so damned many of them these days and they can be such time wasters. On the other hand in my role at GeoSmart, I need to keep up with what's happening around the world especially when it comes to the location based side of it because we want to be in the Web 2.0 world from a mapping perspective, both with today's technology and the future of A3 = Any time, anywhere, any device, but I digress as I am wont to do.
I have lots of interests and they converge. Key ones besides mapping are mobile and wireless computing, eBooks and music, as one of my many ambitions is to become a fulltime songwriter, bet those of you who thought they knew me weren't aware of that. You can check out some of my songs at www.myspace.com/luigicappel as well as Music Forte, Boomr, Mucah.com and many other places.
You can even listen to some of my older songs on my Buzznet page, but not on my Flickr page. You may read comments about things I am doing musically if you follow me on Twitter or perhaps in one of my groups at Tribe.net.
Lately lots of people have been hassling me about why I'm not on Facebook and that I need to see what they are doing because we are looking at putting a whole load of social networking functionality into a new web site that I can't talk about yet or I would have to kill me and that sounds pretty final and unpleasant.
My wife says I'm a geek and doesn't understand why I have 7 PDA's and 3 Smartphones. She just doesn't understand.
And of course now I'm going to get more involved with Geekzone, so add another to the list