Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
From an alternate universe where Microsoft trumps Apple for customer mindshare
Posted on 9-Jan-2014 12:54 by Bill Bennett | Tags Filed under: News



We understand research companies say outrageous things to get publicity. The latest from Forrester is a classic. Tracy Stokes writes Why Microsoft trumps Apple in the battle for consumer mindshare.

Stokes writes about a Forrester Research project to identify brand awareness. It’s a piece of research company flummery looking at brands to see if they are trusted, remarkable, unmistakable and essential.

She says Microsoft beat Apple and Samsung and is “at the forefront of brand building with a unique and distinct brand identity that sets it apart from other brands”.

Apparently Microsoft scores over Apple and Samsung because it is trusted by people across a wide spectrum of age groups while the other two are biggest with youngsters.

Forrester wants customers to fork out US$500 for the full report. There might be better uses for the money.

[digitl 2013]

digitl on Google+

The post From an alternate universe where Microsoft trumps Apple for customer mindshare appeared first on digitl.




comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

The President Of The USA: Donald Trump
Created by TimA, last reply by MikeB4 on 21-Feb-2017 13:21 (3173 replies)
Pages... 210 211 212


Static IP uptimes and reliability on BigPipe?
Created by RobBB, last reply by RobBB on 21-Feb-2017 13:19 (28 replies)
Pages... 2


Silly Cricket Scoring
Created by tdgeek, last reply by tdgeek on 21-Feb-2017 07:02 (45 replies)
Pages... 2 3


geekzone ads are out of control
Created by 1101, last reply by 1101 on 21-Feb-2017 13:34 (21 replies)
Pages... 2


Shameful politics, shameless politicians
Created by Rikkitic, last reply by MikeAqua on 20-Feb-2017 14:12 (106 replies)
Pages... 6 7 8


Upgrade Home Wifi Network
Created by Dulouz, last reply by michaelmurfy on 19-Feb-2017 13:36 (14 replies)

Asta la Vista, baby (Dotcom extradiction)
Created by sen8or, last reply by Geektastic on 21-Feb-2017 10:20 (26 replies)
Pages... 2


Mortgage Rates - 2017 discussion
Created by lookout, last reply by joker97 on 20-Feb-2017 22:39 (22 replies)
Pages... 2