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Apple users loyal but bigger screens tempt
Posted on 4-Mar-2014 14:58 by Bill Bennett | Tags Filed under: Articles



Kantar Worldpanel reports:

There are signs that Apple isnít attracting and retaining as many early adopters as it once did, with larger screens seeming to drag a number of users away from the brand. But with industry-leading satisfaction and loyalty rates, Apple can be confident that most iPhone users will still own one next year.

There are good reasons to stick with Apple. The software is mature. iPhoneís integration with Appleís other products and iCloud is strong. The hardware is still better than any competitor. Itís an all round better experience than Android.

And yet a four-inch display is no longer the ideal. While itís fine for looking at images and even watching video, there are times when text renders too small and screens are hard to read.

I like the size of the iPhone in my pocket. I love being able to control everything one-handed Ė thatís difficult with larger screens. But too often I find myself bookmarking pages to read later on a bigger screen.

[digitl 2014]

digitl on Google+

The post Apple users loyal but bigger screens tempt appeared first on digitl.







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