Geekzone: technology news, blogs, forums
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Behind Telecom NZ’s mobile data traffic surge
Posted on 3-Oct-2013 15:23 by Bill Bennett | Tags Filed under: Articles

Telecom Digital Ventures CEO Rod Snodgrass
Telecom Digital Ventures CEO Rod Snodgrass

Telecom NZ reports surging mobile data traffic on its network.

The year to August 2013 saw mobile data traffic climb 91 percent while data traffic on Telecom NZ’s Wi-Fi hotspot network climbed 23 percent in a single month.

Where is the traffic coming from? I asked Telecom Digital Ventures CEO Rod Snodgrass. He says the two main reasons are a growth in customer numbers on Telecom’s mobile network and the increasing number of smartphones in use.

He says you only need to look at the latest IDC report which shows 18 percent of people are interested in purchasing a laptop, while 41 percent are considering smartphones to understand what’s happening with devices.

Snodgrass also says the mobile apps people use are getting hungrier and there’s a trend towards constant connectivity.

Continuing trend

With the amount of data being created continuing to accelerate and smartphone uptake increasing, the traffic surge is likely to continue. Snodgrass says: “The data and mobility growth story has a long, long way to go”.

Telecom NZ’s challenge is keeping up with demand.

Snodgrass says if you look at the plans on offer there’s been a steady growth in the size of plan bundles: “Just in the last week we have rebased our Ultra Mobile plans – with more minutes, more texts and more data.”

He says people are buying bigger data plans, but they are also making more use of the data in their bundles. He says:  ”Our most popular at the moment of the new Ultra Mobile plans is the $89 plan, which offers 1.5GB of data.

“Only a short time ago that would have been regarded as a large amount. And as the data report shows, average monthly data use per data-using mobile customer has gone up over 60 percent in the last 12 months to about 384MB per user.”

Telecom NZ Wi-Fi is strategic

Traffic on Telecom’s network of Wi-Fi hot spots leapt 23 percent in one month. I asked Snodgrass if this network is taking some of the mobile data strain.

He says the hot spots are a strategic key pillar and Telecom NZ has already noticed people supplementing their 3G mobile data use with the hot spots.

Sondgrass says the hot spot network: “Has the added advantage of reducing cellular network congestion by offloading traffic from our networks particularly in locations where the usage is very peaky.

“The holiday hotspots are a good example of that, where the data traffic over the Christmas period is exceptionally high and far higher than the rest of the year. But the main focus is providing a differentiated network experience for Telecom customers.”

Expect to hear more about Wi-Fi

What makes August’s big growth even more impressive is that Telecom NZ has yet to start promoting the service.

Snodgrass says the Wi-Fi network is expanding rapidly: “In line with that we are seeing greater awareness as more and more people see the hotspots and register for the service– we expect this to continue but so far it’s really been all about word of mouth.”

He says you can expect to see Wi-Fi promotional activity very soon.

Telecom NZ’s Wi-Fi hot-spot network is based on the company’s phone box network. Many of these connect to exchanges over copper, which limits their data capacity. That network is scheduled for an upgrade to Telecom NZ’s nationwide Optical Transport Network.

©digitl nz 2013

Bill Bennett on Google+

comments powered by Disqus

Trending now »

Hot discussions in our forums right now:

Tipping? Please no!
Created by BlueShift, last reply by MikeAqua on 24-May-2017 16:22 (93 replies)
Pages... 5 6 7

Bombing at Manchester concert, 19 dead
Created by Rikkitic, last reply by Fred99 on 24-May-2017 21:31 (83 replies)
Pages... 4 5 6

Variable speeds on Fibre Max
Created by kapitikarl, last reply by kapitikarl on 24-May-2017 21:14 (26 replies)
Pages... 2

Father banned from watching daughter's netball game: what you think of this?
Created by Rikkitic, last reply by MikeAqua on 24-May-2017 16:07 (129 replies)
Pages... 7 8 9

Created by Linuxluver, last reply by surfisup1000 on 24-May-2017 20:31 (96 replies)
Pages... 5 6 7

The President Of The USA: Donald Trump
Created by TimA, last reply by kingdragonfly on 23-May-2017 07:44 (4357 replies)
Pages... 289 290 291

New Surface Pro Tablets
Created by Krishant007, last reply by timmmay on 24-May-2017 19:20 (15 replies)

Automate "Dumb" Heatpump
Created by Paul1977, last reply by richms on 24-May-2017 11:26 (46 replies)
Pages... 2 3 4