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Where newspapers sit in the bigger picture
Posted on 5-Nov-2013 13:42 by Bill Bennett | Tags Filed under: Articles


how mass is the medium 10.13.pptx 6

 

While the numbers will be somewhat different in New Zealand, the message is clear. Just three years after the first modern tablets went on sale, they are almost as popular as printed newspapers.

Newspapers still make plenty of money. I suspect that for every dollar spent on advertising to New Zealand tablet users at least ten times that amount is spent on newspaper ads.

 







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