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App stores, itís not about the numbers
Posted on 3-Dec-2013 09:47 by Bill Bennett | Tags Filed under: News


App storesApple, Google and Amazon all run app stores where customers can find and buy software to run on smartphones and tablets.

You often hear store owners talk about the number of apps they have as if thatís the most important thing to worry about.

It isnít. Whatís more important is whether an app store has the right apps.

†of Pfeiffer Consulting makes this point in his survey of app store maturity.

"Bragging about the total number of apps the way app store providers sometimes do is pointless. Amazon ďonlyĒ has 85 000 apps it seems, yet it could be the very best app store on the planetóif they were the right apps.

The proud claims about the number of apps available we get from Apple and Google have only one primary function: to show developers and users that their platform is thriving, to make sure they go on developing for it, and, if possible, to give it priority over the competition."

Pfeifferís survey concludes app stores still have a long way to go, but that Apple is miles in front of Amazon and Google.

Pfeiffer on app stores

[digitl 2013]

digitl on Google+



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