Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
From an alternate universe where Microsoft trumps Apple for customer mindshare
Posted on 9-Jan-2014 12:54 by Bill Bennett | Tags Filed under: News



We understand research companies say outrageous things to get publicity. The latest from Forrester is a classic.†Tracy Stokes writes Why Microsoft trumps Apple in the battle for consumer mindshare.

Stokes writes about a Forrester Research project to identify brand awareness. Itís a piece of research company flummery looking at brands to see if they are†trusted, remarkable, unmistakable and essential.

She says Microsoft beat Apple and Samsung and†is ďat the forefront of brand building with a unique and distinct brand identity that sets it apart from other brandsĒ.

Apparently Microsoft scores over Apple and Samsung because it is trusted by people across a wide spectrum of age groups while the other two are biggest with youngsters.

Forrester wants customers to fork out US$500 for the full report. There might be better uses for the money.

[digitl 2013]

digitl on Google+

The post From an alternate universe where Microsoft trumps Apple for customer mindshare appeared first on digitl.




comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

The President Of The USA: Donald Trump
Created by TimA, last reply by Dratsab on 26-Feb-2017 16:04 (3337 replies)
Pages... 221 222 223


"Parents' lawsuit claims FaceTime caused daughter's death"
Created by kingdragonfly, last reply by richms on 23-Feb-2017 11:03 (23 replies)
Pages... 2


Vodafone / SKY merger
Created by wingbat45, last reply by tdgeek on 25-Feb-2017 07:34 (136 replies)
Pages... 8 9 10


What is this green cabinet for?
Created by DarthKermit, last reply by MadEngineer on 24-Feb-2017 21:13 (20 replies)
Pages... 2


SureSignal missed calls
Created by hairy1, last reply by froob on 23-Feb-2017 20:23 (19 replies)
Pages... 2


Best way to network my computers
Created by Rikkitic, last reply by Rikkitic on 24-Feb-2017 11:24 (75 replies)
Pages... 3 4 5


I paid the wrong Bank Account, what can I do - advice wanted?
Created by harlansmart, last reply by mattwnz on 26-Feb-2017 15:07 (48 replies)
Pages... 2 3 4


Did Chorus Increase its Layer 2 speed ?
Created by Mikek, last reply by darylblake on 24-Feb-2017 22:46 (14 replies)