Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
From an alternate universe where Microsoft trumps Apple for customer mindshare
Posted on 9-Jan-2014 12:54 by Bill Bennett | Tags Filed under: Articles



We understand research companies say outrageous things to get publicity. The latest from Forrester is a classic.†Tracy Stokes writes Why Microsoft trumps Apple in the battle for consumer mindshare.

Stokes writes about a Forrester Research project to identify brand awareness. Itís a piece of research company flummery looking at brands to see if they are†trusted, remarkable, unmistakable and essential.

She says Microsoft beat Apple and Samsung and†is ďat the forefront of brand building with a unique and distinct brand identity that sets it apart from other brandsĒ.

Apparently Microsoft scores over Apple and Samsung because it is trusted by people across a wide spectrum of age groups while the other two are biggest with youngsters.

Forrester wants customers to fork out US$500 for the full report. There might be better uses for the money.

[digitl 2013]

digitl on Google+

The post From an alternate universe where Microsoft trumps Apple for customer mindshare appeared first on digitl.







comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

Bombing at Manchester concert, 19 dead
Created by Rikkitic, last reply by Rikkitic on 27-May-2017 12:34 (160 replies)
Pages... 9 10 11


Father banned from watching daughter's netball game: what you think of this?
Created by Rikkitic, last reply by frankv on 25-May-2017 16:29 (136 replies)
Pages... 8 9 10


Tailgaters?
Created by Linuxluver, last reply by reg52nz on 25-May-2017 16:29 (113 replies)
Pages... 6 7 8


The President Of The USA: Donald Trump
Created by TimA, last reply by Fred99 on 27-May-2017 08:58 (4364 replies)
Pages... 289 290 291


Tipping? Please no!
Created by BlueShift, last reply by cddt on 27-May-2017 10:10 (104 replies)
Pages... 5 6 7


Tax Cuts
Created by tdgeek, last reply by dejadeadnz on 27-May-2017 12:19 (59 replies)
Pages... 2 3 4


NZ Herald - Internet providers have backdoor access to customers' modems
Created by RunningMan, last reply by coffeebaron on 27-May-2017 10:45 (16 replies)
Pages... 2


Variable speeds on Fibre Max
Created by kapitikarl, last reply by sidefx on 26-May-2017 15:51 (43 replies)
Pages... 2 3