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Survey: Mobile Technology Spurring New Definition of Productivity
Posted on 3-Oct-2014 11:41 by Bill Bennett | Tags Filed under: Articles


Bill Bennett:

BlackBerry is still focused on mobile productivity. That’s good.
Although the company’s phones and operating system have gone from being the dominant player to a mere footnote, there’s still a place for someone to zero in on helping companies and individuals to get the most business value out of mobile devices.
Blackberry could do worse than follow Microsoft’s lead here. Instead of seeing Office as a way of selling hardware and operating systems, Microsoft is now making sure anyone, using any popular device, can hook into the company’s productivity tools. This makes a Microsoft Office software licence more valuable to customers. Now Blackberry needs to switch its attention to being the premier tools and services company for corporate mobile users.

Originally posted on Inside BlackBerry:

The New Era of ProductivityIt was only a few years ago when mobile devices were seen as a hindrance and distraction that would lead to decreased productivity. Times have clearly changed and we’ve got the numbers to prove it.

Today, BlackBerry launched the initial results of a global study on productivity. The study, produced in partnership with research firm GfK, revealed that the definition of productivity is changing.

Gone are the days where the concept of productivity was rooted in an employer-imposed 9 to 5 work day. We found that today’s professionals now see productivity as a personal priority rather than something that companies seek for their employees. For instance, 67 percent of business smartphone users are “always looking to improve their productivity” and 69 percent are “constantly looking for new ways to get things done as efficiently as possible.”

Business users are also looking to advance their career while balancing their personal…

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