Bloomberg’s report suggests Samsung lost its edge to Apple when the company started selling larger screen iPhones. It was an area where Samsung previously dominated. The company says it will soon launch new models, included the Samsung Note 4, to help it compete.
Sure that will help, but only a little. The Note 4 is unlikely to be more than an incremental update to the company’s large format smartphone. Samsung needs more than that to compete with the iPhone.
Apart from anything else it needs to simplify its sales message. The last two Samsung product launches I’ve endured — and that word only goes part way to describing the full horror — have been a confused mess with complex, unclear signals and focus on dull apps or content-bundling deals that only apply in certain markets.
Frankly Samsung would do better by dumping all the bloatware loaded on its products, dropping the software overlays and using the money saved to cut prices. It’s phones could do with better cameras and improved battery life. And Samsung either needs to cut free from Google’s Android operating system or embrace it more enthusiastically.