Gigatown is a year-long competition run by Chorus.
It promotes the companyís UFB fibre network being rolled out to urban New Zealand. The prize will see the nationís switched-on town get 1Gbps broadband connections ahead of the rest of the country.
Part of the competition involves townspeople using social media hashtags to promote their entry. There are quizzes and voting for favourite towns. Most of the competition points come from towns submitting plans on how they will use 1Gbps fibre.
Chorus will announced the Gigatown winner at the end of November. The competition is now down to five finalists: Dunedin, Gisborne, Wanaka, Nelson and Timaru. Each of them has cranked up its efforts in a final push to the finish line.
Some towns have spent ratepayer funds on the competition. In the sound clip Brendan Ritchie, CTO of business ISP DTS, says the money could be better used connecting apartment blocks to the fibre network.
Ritchie has a point. The issue of who pays to connect so-called multi-unit dwellings is a roll-out roadblock. Someone has to pay. Landlords seem unwilling. Most New Zealand tenants have short leases giving them little incentive to invest in building infrastructure.
The sums spent by councils†on Gigatown to date are not huge. They wouldnít buy many extra connections.
Promoting a townís commercial interests is a higher council priority than subsidising the commercial roll-out of a fibre network. Thatís politics for you.
Money well spent
Iíd argue the money is well spent. Gigatown has done wonders for creating interest in the fibre network. This isnít just true in the five finalist towns. Other places, including Porirua missed out on the shortlist, but played a good game.
Gigatown has excited ordinary people up and down New Zealand about†a fibre network. They are more aware of its potential.
Weíre not talking about hipsters and geeks in Auckland, Wellington and Christchurch. Gigatown reaches ordinary people in small towns. They have the most to gain, but are often left out of this kind of debate.
In fashionable jargon terms, thereís been a ton of community engagement.
The critics argue that Gigatown is a commercial promotion. Chorus isnít a charity. It is in the business of building a network to make money for shareholders.
Gigatown is part of the UFB job
When Crown Fibre Holdings appointed Chorus to the job of building networks, part of the deal was that Chorus would promote UFB. That was never going to be easy. Chorus doesnít sell direct to customers, so any promotion would have to be indirect.
Gigatown has fulfilled that mission and done it well. No other fibre company has been as successful drumming up interest in the UFB network.
Better still. All the five finalist towns and some of the also rans now have plans for making the most of fibre. Even if only a fraction of these plans see the light of day, there will be economic and social pay-offs.
Faster and faster
When Gigatown started last year, the fastest residential UFB plans on offer were for 100Mbps down. At the time 1Gbps looked like a big deal. Since then 200Mbps plans have appeared and Ultrafast Fibre has said it can offer its customers 1Gbps.
Things move fast. The Gigatown winnerís speed advantage over other towns will only last for two or three years. Again that isnít the point. The journey is more important than the destination. The real prize is recognition as New Zealandís fibre-savviest town with the best plan.
Last week Chorus took a delegation from the finalist towns to see Americaís Gigatown: Chattanooga. I look forward to the day when people from the rest of the world turn up to see how Gisborne or Timaru or Nelson use fibre.