Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
How big data helps Skinny manage its customer base
Posted on 19-Mar-2015 09:06 by Bill Bennett | Tags Filed under: Articles

How to glean customer insight from big dataSkinny CEO Ross Parker didn’t have to look far when he needed a better way to spot trends in the mobile company’s sales data, he went to big data consultancy Qrious, another Spark business unit.

Parker says despite being simple, the system is already uncovering powerful insights: “We can see straight away if our offers work. We can look at the store level the next day to learn what happens with promotions.” He has ambitions to move to the next level of analysis which he says will include predictive modelling.

This is from case study I wrote last year for TechTarget’s Business Information ANZ eZine. You can download the whole publication for yourself, it does mean filling in a form but once you’ve done that there’s a wealth of other useful material on the site.


Filed under: News Tagged: business, Spark


comments powered by Disqus
Trending now »

Hot discussions in our forums right now:

Geekzone giveaway: Huawei nova 3e smartphone
Created by freitasm, last reply by rleye on 23-Jul-2018 10:46 (95 replies)
Pages... 5 6 7


Can Chorus install fibre to neighbor's house without my consent
Created by Louis2099, last reply by insane on 21-Jul-2018 16:49 (39 replies)
Pages... 2 3


7 seater used for towing and daily driver
Created by crocodile, last reply by crocodile on 23-Jul-2018 12:03 (17 replies)
Pages... 2


Air NZ no longer in the top 10 Airlines
Created by networkn, last reply by Tinkerisk on 19-Jul-2018 15:37 (35 replies)
Pages... 2 3


How to remove a stubborn screw from a new TV mount?
Created by GeoffisPure, last reply by eracode on 23-Jul-2018 11:38 (28 replies)
Pages... 2


Dick Smith safe to use?
Created by Geektastic, last reply by Geektastic on 23-Jul-2018 10:19 (28 replies)
Pages... 2


Faulty Windscreen - Am I being unreasonable
Created by Wheelbarrow01, last reply by Stu on 22-Jul-2018 17:22 (37 replies)
Pages... 2 3


Recommendations for a Vaccuum Cleaner
Created by sidders80, last reply by MikeAqua on 23-Jul-2018 11:34 (31 replies)
Pages... 2 3