Podcasting arrived on the scene more than a decade ago. The name tells you that. It comes from the words iPod and broadcasting. Ten years ago iPod was a name to conjure with.
Every so often podcasting goes through an up cycle. One is on now. It started last year when US President Barack Obama appeared on a podcast and there was a surge of interest in the digital audio format.
Podcasting is personal and public at once. For the last two years I’ve been a regular guest on the New Zealand Technology Podcast with Paul Spain.
This is a popular weekly show with a strong and loyal audience. At least as many people tell me they know my voice from the podcast as tell me they have read my writing.
When I’m on the podcast I speak personally with my own voice, expressing my own ideas. My journalism training tells me to be objective and stay in the background. Podcasting isn’t like that. Not at all.
Spain is the organiser of last week’s Asia-Pacific Podcast Conference in Auckland.
Although the event was on for two days, I only made it to the Saturday session. As a journalist I often go to conferences as an observer, reporting on what takes place. I still did that — my instinct it to watch, not take part directly. Yet I’m also intimate with the subject, so, just as when I’m on a podcast, it was hard to maintain professional distance.
What I saw was a mix of inspiration, business advice, advocacy, thinking about the mechanics of podcasting and some peeks behind the veil with the occasional what-does-it-all-mean questioning.
Usually I’d write a report of the conference, picking out highlights and newsy ideas. This time you get a handful of impressions and ideas I came away with:
Lastly, this observation: