Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
What reviewers mean when they say best ever
Posted on 25-Aug-2016 12:42 by Bill Bennett | Tags Filed under: Articles


Technology publications and daily newspapers are full of gushing Samsung Galaxy Note 7 reviews.

Samsung deserves much of the praise. Itís an impressive phone. Expect a review here in the next few days.

Where reviewers give stars, the Galaxy Note 7 either gets five or 4.5. When they give a percent the scores are often north of 90 percent.

Glowing praise

Many of the words reviewers use to describe the phone are glowing. One phrase that pops up a lot, is best ever. Some call it the best ever Android phone. Others are more general. You might also see best phone period.

Which means reviewers like it. But best ever?

On one level the phrase is meaningless.

Few Apple product launches pass without an executive saying a product is the best ever.

Of course an iPad launched in 2016 is the best ever iPad. Apple would be in a sorry state if this yearís model was worse than last yearís.

Language inflation

Itís not just Apple that talks about products this way. Everyone talks up their business. Weíve become immune to inflated marketing language.

Yet reviewers should be dispassionate observers. At least the ones working for respectable publications are.

When they say a phone is the best ever, they are passing an objective judgement. The implication is that they have seen lots of phones and of all they have seen to date, the one in question is the best.

Which it might well be.

That Apple logic applies to reviews. Most of the time this yearís phones are better than last yearís phones.

When they are not, that happens sometimes, itís a big story.

Looked at that way, saying best ever is the same as saying new or improved.

What reviewers mean when they say best ever was first posted at billbennett.co.nz


Filed under: Write Tagged: language






comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

New Vodafone Broadband Plans
Created by Naithin, last reply by antoniosk on 21-Oct-2017 17:15 (55 replies)
Pages... 2 3 4


Vodafone TV - Is this sky?
Created by wingbat45, last reply by richms on 20-Oct-2017 18:00 (84 replies)
Pages... 4 5 6


KRACK - WPA2 essentially cracked.
Created by michaelmurfy, last reply by Paul1977 on 20-Oct-2017 09:28 (76 replies)
Pages... 4 5 6


Amazing that some speciality shops in malls survive at all
Created by amiga500, last reply by richms on 20-Oct-2017 23:07 (14 replies)

BlueBourne - CGA Claim advice
Created by vyfster, last reply by Aredwood on 19-Oct-2017 09:34 (122 replies)
Pages... 7 8 9


Domain Bandwidth Limit using Router?
Created by dman737, last reply by vulcannz on 22-Oct-2017 20:32 (10 replies)

BBQ season is approaching again and I need a new one.
Created by gished, last reply by dclegg on 22-Oct-2017 09:32 (61 replies)
Pages... 3 4 5


Streaming of some All Blacks games on Allblacks.com for only $24.99!
Created by dazhann, last reply by vexxxboy on 22-Oct-2017 07:45 (30 replies)
Pages... 2