Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Less fone, more tech as Vodafone gets brand make-over
Posted on 6-Oct-2017 08:16 by Bill Bennett | Tags Filed under: Articles

Vodafone has a new version of its speech-mark logo and a new slogan: ‘The Future is Exciting. Ready?’

The bright red colour stays. Although there will be less of it. From today the white on red will become red on white.

The changes are all part of a global brand make-over. According to the company the new look shows that Vodafone is confident digital technologies and services are “going to make our lives better”.

New Vodafone logo
New Vodafone logo
Old Vodafone logo
Old Vodafone logo

Change of brand, change of emphasis

There’s a clear change of emphasis. Vodafone has positioned itself away from being a mobile phone network with add-ons, to being a more general technology service provider.

This move was first noticeable earlier this year at the Vodafone NZ Gigabit Summit. The company held an Auckland event in August where there was little talk of phone networks and far more about how we’re going to live in the future.

At the Summit product director Sally Fuller outlined a world where drones make deliveries, we work from home and make occasional forays in driverless vehicles. There were smart devices and artificial intelligence, but barely any discussion of networks. All that becomes background.

Vodafone New Zealand Consumer Director Matt Williams says “We think the future of technology is very exciting. Our focus now is to ensure our customers are ready to make the most of it.”

Phone, network MIA at Vodafone

Actually Williams said a lot more words in the official press statement. Yet, once again, the words phone and network are conspicuous by their absence.

Vodafone’s brand strategy is global. Vodafone says it heralds the biggest advertising campaign in the company’s history. New Zealanders will be able to see this in a new TV commercial which will show from today. Australia doesn’t get the new advertising until later this month.

As part of the marketing activity Vodafone asked people in 14 countries about their views on the future. It says New Zealanders are more optimistic than Australians or the British, but all three come in behind India.

Less fone, more tech as Vodafone gets brand make-over



comments powered by Disqus
Trending now »

Hot discussions in our forums right now:

Vodafone Fibre X Gigabite Extremely slow international speeds.
Created by goodboy, last reply by ConradB on 23-Jun-2018 17:17 (49 replies)
Pages... 2 3 4


Bigpipe - Help resolving ticket.
Created by nunz, last reply by quickymart on 22-Jun-2018 18:22 (30 replies)
Pages... 2


Unifi AP location roof space vrs under the house.
Created by afe66, last reply by cyril7 on 23-Jun-2018 16:10 (14 replies)

Spark chat help error.
Created by 3puttssuck, last reply by sdav on 21-Jun-2018 22:09 (14 replies)

AT and rail transport in Auckland - fail.
Created by kryptonjohn, last reply by Geektastic on 24-Jun-2018 19:09 (80 replies)
Pages... 4 5 6


Recommended 'open world' games
Created by McMatt, last reply by eracode on 21-Jun-2018 15:26 (11 replies)

Weather station with ethernet - not wifi
Created by raytaylor, last reply by meesham on 24-Jun-2018 22:24 (10 replies)

Issue with my new wireless network card (driver issue?)
Created by webzarp, last reply by yitz on 24-Jun-2018 14:58 (10 replies)