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When it comes to PDA users are loyal, according to AvantGo survey
Posted on 22-Sep-2004 19:34 | Tags Filed under: News

The results of the AvantGo 2004 Mobile Lifestyle survey are out. When asked to imagine the must-have features of an all-in-one "dream device," survey respondents chose a surprising combination of "bells and whistles" and standard options. The September survey of 3,260 AvantGo users, conducted entirely via PDAs and smartphones, also revealed that 85% of Pocket PC owners and 82% of Palm owners said that they planned to stick with the same operating system with their next purchase.

"In addition to their normal PDA features, handheld users want a device with an iPod-size memory to play and store music and other content; email functionality; GPS; phone, compact size and a larger screen," said Neil Versen, senior director of AvantGo at iAnywhere. "Most surprising, however, is that 8 out of 10 users are sticking with the same operating system. That's brand loyalty."

The AvantGo survey revealed the following "top 12" must-have features of an all-in-one dream device:

1.Calendar/contact list
2.Easily syncs with PC
3.Great battery life
6.Compact size
7.MP3 player
9.Large screen
10.GPS locator
11.20+ gigabyte memory

The calendar/contact list ranked highest among survey respondents, with 94% citing this as a must-have feature. Surprisingly, MP3 players (77%) ranked slightly higher than phones (76%) and GPS locators (65%), while more hard drive memory (64%) edged out cameras (63%) in popularity. Other interesting findings:

  • Nearly two out of three respondents said they planned to purchase a regular PDA rather than one with phone capabilities.
  • 31% said they would be purchasing a phone/PDA hybrid, while only 3% would switch to a Symbian smartphone device and 4.5% to a RIM Blackberry device.
  • 50% of respondents reported owning Palm OS devices, 40% Pocket PC devices, and 10% reported owning other brands.
  • Over three quarters (77%) of respondents reported purchasing their own current handheld device, while 13% received it as a gift, and only 9% received it from an employer.
  • 70% of respondents have downloaded four or more applications and 34% have downloaded 10-plus applications to their handheld device.
  • Among respondents who download PDA and smartphone applications, 15% spend $100 or more a year, 38% spend more than $50 and 58% spend more than $25 a year.
  • 31% of respondents use paid location-based or travel applications such as event, restaurant and movie listings.

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