I said some while ago that Google is getting too big and that we should do something about it. It's not necessary that we allow this one entity to develop an almost complete record of all our online activities.
Consequently, for some time now already I have disabled Google cookies on my browser. In addition, I block their ads using the Adblock extension for Firefox. That way, there is not even a request sent to their servers, which would give them an indication about my IP address or me visiting some particular page.
Basically, I am trying to stay completely off their radar.
Other related posts:
Skype surveillance: You can't trust closed-source software
Fake popup study: Users are idiots? I don't think so...
A very well-made malware installation site
Comment by knoydart, on 12-Sep-2008 14:58
Another way is to use a proxy, something like Scroogle. You get googles search function without the tracking.
Comment by knoydart, on 12-Sep-2008 15:11
ah well, will just hand over my data to google, prob a cats wisker better than handing your data over to someone like phorm as the Isps are in the UK